Marketing and Administrative Assistant

Position Summary

We are seeking a dynamic and professional Marketing and Administrative Assistant to support both marketing initiatives and day-to-day administrative operations at our assisted living community. This role is highly visible and requires strong communication skills, attention to detail, and the ability to balance multiple responsibilities in a fast-paced environment.

Primary Responsibilities

• Marketing Support: Assist with planning, organizing, and executing marketing initiatives to drive census growth and community outreach.
• Coordinate events, tours, and promotional activities for prospective residents and their families.
• Maintain and update marketing materials including digital content, social media, and the website.
• Track marketing data, referral sources, inquiries, and lead conversions using CRM or other tools.
• Schedule appointments, follow-ups, and community outreach visits.
• Support external communications with vendors, partners, and referral agencies.

• Administrative Support: Prepare reports, manage calendars, organize files, and maintain office inventory.
• Assist leadership with clerical and project-based tasks.
• Manage correspondence, draft letters or memos, and maintain organized records.

• Reception & Guest Services: Serve as the first point of contact for walk-ins, visitors, and phone inquiries.
• Manage the front desk, answer phones, and greet visitors with courtesy.
• Assist residents, families, and staff with basic inquiries and direct them appropriately.
• Monitor lobby, visitor sign-ins, and deliveries to ensure a safe and welcoming environment.
• Distribute information, announcements, and updates throughout the community.

Compensation & Benefits

• Competitive pay based on experience.
• Opportunity for performance-based bonuses.
• Health, dental, and vision benefits (if applicable).
• Paid time off and holiday pay.
• Supportive, team-oriented work environment.

Requirements

• Associate’s or Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 1–2 years of experience in marketing, administrative support, or reception; senior living or healthcare experience is a plus.
• Strong organizational skills with the ability to prioritize and multitask effectively.
• Proficiency in Microsoft Office Suite; CRM or marketing software experience preferred.
• Excellent interpersonal, written, and verbal communication skills.
• Professional demeanor and customer-service orientation.

Key skills/competency

Marketing, Administration, Communication, CRM, Event Coordination, Office Management, Customer Service, Scheduling, Digital Media, Organizational Skills