Principal Marketing Analyst

About StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We are looking for a Principal Marketing Analyst to join our Marketing Operations & Analytics team and play a critical role in enabling data-driven decision-making across the marketing organization. This is a highly autonomous senior individual contributor role and the first dedicated marketing analytics hire, responsible for independently owning and evolving StackAdapt’s marketing analytics program end to end.

You will own key marketing analytics systems, deliver actionable insights through reporting and deep-dive analyses, and act as a coach and thought partner to marketers across regions and channels.

The ideal candidate brings strong analytical rigor, a passion for uncovering insights, and the ability to translate complex data into clear, compelling narratives that influence strategy and execution. You’ll report into the Director of Marketing Operations and Analytics.

StackAdapt is a remote-first company, and we are open to candidates located anywhere in the United States or Canada.

What You'll Be Doing as a Principal Marketing Analyst

• Marketing Analytics Ownership & Tool Management: Own and manage StackAdapt’s marketing analytics tooling, including Hockeystack and Hubspot reporting, ensuring data accuracy, consistency, and alignment with marketing and revenue objectives. Partner with Marketing Operations to continuously improve tracking, attribution, and reporting capabilities.
• Monthly Marketing Reporting: Produce and deliver recurring monthly marketing performance reports by region and channel, providing clear insights to senior marketing leaders into funnel performance, ROI, and trends across demand generation, brand, and lifecycle initiatives.
• Data Deep Dives & Insights: Conduct in-depth analyses to identify performance trends, growth opportunities, and areas for optimization across campaigns, channels, and regions. Translate findings into actionable recommendations that inform strategy, budget allocation, and execution.
• Insight Storytelling & Stakeholder Enablement: Synthesize complex data into clear, concise narratives tailored to different audiences, including marketing leadership, regional teams, and cross-functional partners. Support strategic planning through data-backed insights and forecasts.
• Analytics Coaching & Enablement: Act as a coach and advisor to marketers across the organization, helping teams improve data literacy, interpret performance metrics, and apply insights to day-to-day decision-making. Enable a culture of self-serve analytics and continuous optimization.

What You'll Bring to the Table

• 5+ years of experience in marketing analytics, growth/digital, marketing operations, or a related analytics role within B2B SaaS, AdTech, or a high-growth technology company.
• Strong hands-on experience with marketing analytics and attribution tools. Experience with reporting in Google Analytics, Salesforce, Hubspot, & Hockeystack is a plus.
• Proven ability to deliver recurring executive-ready reporting as well as deep-dive analyses that drive strategic decision-making.
• Deep understanding of the B2B marketing funnel, from awareness through revenue, with the ability to connect marketing activity to business outcomes.
• Strong analytical skills with experience working across large, complex datasets.
• Ability to translate data into clear insights and recommendations for non-technical stakeholders.
• Experience coaching or enabling marketing teams on data analysis, measurement, and performance optimization.
• A proactive, detail-oriented mindset with strong communication and collaboration skills.

Compensation and Benefits (Ontario Residents Only)

The compensation range listed for this role reflects the expected base salary for candidates located in Ontario, Canada. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.

Ontario Residents Base Salary: $114,400 - $135,850 CAD

StackAdapter's Enjoy

• Highly competitive salary.
• Retirement/401K/Pension Savings globally.
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care program.
• Health benefits from day one of employment.
• Work from home reimbursements.
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto.
• Robust training and onboarding program.
• Coverage and support of personal development initiatives (conferences, courses, books etc).
• Access to StackAdapt programmatic courses and certifications to support continuous learning.
• An awesome parental leave program.
• A friendly, welcoming, and supportive culture.
• Our social and team events!

Key skills/competency

• Marketing Analytics
• Data Analysis
• Attribution Modeling
• B2B Marketing Funnel
• ROI Analysis
• Stakeholder Management
• Data Storytelling
• Hubspot Reporting
• Google Analytics
• Programmatic Advertising