Content Lead

About the Content Lead Role at Stability AI

We are seeking an experienced and creative Content Lead to spearhead the content engine for Stability AI's brand, executives, products, and services. In this pivotal role, you will be instrumental in developing narratives that shape how key audiences perceive our identity, creations, and impact. Your work will bring Stability AI's story to life through content that is empathetic, educational, and profoundly engaging.

You will lead the creative development of thought leadership, educational materials, product narratives, and executive communications across diverse formats. This encompasses a wide spectrum, from comprehensive long-form white papers to concise video scripts and frameworks for Q&A-style audio content, exploring any innovative formats that help achieve our objectives.

Collaborating closely with product marketing, creative, demand generation, lifecycle, research, and the executive team, you will translate complex technical concepts into accessible and inspiring content that directly aligns with business goals. Your contributions will help the broader creative production ecosystem understand and adopt the products shaping the future of professional creative work.

This is not a conventional content role. We are looking for an AI-forward creator who expertly blends strategic thinking with creative exploration. You will leverage AI tools not only to expand your creative range and accelerate production but also to illustrate to enterprise buyers the transformative possibilities of generative AI. If you are naturally inclined to delve deep into new subjects, eager to share your learnings, think inherently in content formats, and are passionate about the evolving AI landscape, you will excel in this position.

As we continue our rapid growth, adaptability is key. While this description outlines your current focus, the role will naturally evolve with our business and market maturation.

What You'll Do

• Develop Stability AI’s core narratives: Craft compelling, accessible product and brand narratives that translate technical concepts into clear, inspiring stories for enterprise buyers and other key audiences.
• Steward of brand storytelling: Collaborate with the creative team to craft narrative ideas that evolve Stability AI's positioning within our audience, strategically reframing our message to stand out amidst the noise and hype of AI.
• Lead multi-format content creation: Create high-quality content including blog posts, thought leadership posts, white papers, case studies, how-to guides, and other content that contributes to top-funnel awareness and increases lower-funnel conversion.
• Partner across teams to build integrated programs: Collaborate with product marketing, research, creative, demand generation, communications, sales, and senior leadership to align content with business strategy, priority audiences, and key company moments.
• Optimize content for engagement and performance: Utilize analytics tools, market research, and audience insights to refine messaging and ensure content is optimized for SEO, GEO, and other performance levers to reach key audiences and maximize impact.

What You'll Bring

• 7+ years of experience in B2B SaaS content marketing or communications roles, with a strong understanding of how content influences the marketing funnel. Experience in both startup and mature organizations is ideal.
• Exceptional writing, editing, and storytelling skills with the ability to produce clear, engaging narratives for a wide range of audiences.
• Ability to distill technical information into compelling, human-centered content that makes complex topics exciting.
• Energized by diving into unfamiliar topics, learning fast, and translating what you learn into content that informs and inspires.
• Proficiency in both writing and engineering content using AI tools to accelerate creative development and expand what is possible.
• Data-driven mindset with comfort using analytics tools to evaluate content performance and inform decision-making.
• Proficiency with CMS platforms, SEO tools, analytics systems, and project management tools.
• Comfortable leading cross-functional projects and influencing without direct reporting lines across lifecycle, product marketing, content, creative, product, and sales.
• Entrepreneurial spirit with a get-things-done attitude and an ability to thrive in a fast-changing environment.
• Experience in the visual media or creative tools ecosystem is a plus.
• Sharing a portfolio of previous writing, social campaigns, and thought leadership examples is required.

Key Skills/Competency

• Content Strategy
• Brand Storytelling
• B2B SaaS Marketing
• Generative AI
• SEO Optimization
• Content Creation
• Cross-functional Collaboration
• Technical Writing
• Analytics & Performance
• Executive Communications