Director of Marketing @ Squishable
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About Squishable
Squishable is a close-knit team of designers, artists, pop culture-fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest and sometimes downright unusual plush and lifestyle products in the world. With a millions-strong fan community and a fun-filled office culture, our team works in a sunny Soho loft in NYC and downtown Washington DC.
About the Role
Squishable is seeking a digitally savvy Director of Marketing to lead brand growth through innovative, community-driven campaigns. Reporting to the Chief Creative Officer, you will shape and execute digital-first strategies, manage social content, influencer and affiliate collaborations, and performance-driven advertising initiatives. You will handle a small internal team and coordinate with external partners.
What You’ll Do
- Develop and lead Squishable’s marketing strategy across social, digital, influencer, PR, and experiential channels.
- Oversee trend-driven content development to create viral brand moments.
- Manage influencer and affiliate marketing campaigns from ideation to performance analysis.
- Leverage platforms like TikTok for content creation, Shop integration, and live selling.
- Coordinate marketing timelines, budgets, and cross-functional initiatives.
- Conceptualize and execute in-person activations including events, pop-ups, and retail stunts.
- Monitor campaign performance, report insights, and refine strategies based on data.
- Lead and mentor the growing marketing team while collaborating with internal and external partners.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 8+ years marketing experience in consumer goods such as toys, fashion, or lifestyle.
- Proven success in running digital-first campaigns and in-person activations.
- Strong analytical skills combined with creative vision and meticulous organization.
- Deep understanding of social platforms, especially TikTok Shop and influencer marketing.
- A genuine passion for quirky, delightful, and plush products.
Details
Location: New York City (4+ days/week in-office)
Salary Range: $120k - $140k plus bonus opportunity
Benefits: Employer-paid health, disability and life insurances, 18 PTO days plus holidays, 401k with match, dental, vision, supplemental insurance, and travel opportunities.
Key skills/competency
- Digital Marketing
- Social Media
- Influencer Marketing
- Campaign Management
- Content Strategy
- TikTok
- Brand Activation
- Data Analysis
- Team Leadership
- Event Marketing
How to Get Hired at Squishable
🎯 Tips for Getting Hired
- Research Squishable's culture: Understand their fun, creative, and community-driven values.
- Customize your resume: Tailor with digital marketing and campaign successes.
- Highlight relevant experience: Include influencer and event marketing skills.
- Practice interview insights: Prepare for questions on creative strategy and data analysis.