Director, Media Strategy & Planning
Sprouts Farmers Market · Phoenix, AZ
- On site
- Full-time
- $150,000 / year
- Phoenix, AZ
Job highlights
- Lead national/regional media strategies for Sprouts.
- Drive brand awareness and customer acquisition.
- Connect media performance to business results.
- Build and lead a high-performing team.
- Manage agency relationships and industry trends.
About the role
Director of Media Strategy and Planning
The Director of Media Strategy and Planning is responsible for leading and developing media strategies and plans at a national and regional level in support of Sprouts Farmers Market. The ideal candidate leverages a customer first mindset and a data driven approach. They are passionate about the media landscape, have strong experience in both traditional and digital channels, and have a proven track record of connecting media performance to business results. The role will work in close partnership with cross functional partners including brand, creative, and ecommerce, as well as field operations, legal, finance and other functions as needed across the business.
Responsibilities
- Leads paid media strategies and activations across both traditional and digital channels such as video, SEM, social, display and audio.
- Plans, executes, and optimizes paid media campaigns to drive brand awareness, consideration customer acquisition, and traffic growth for both physical stores and ecommerce shopping channels.
- Develops corresponding measurement framework to connect media efforts to business results and demonstrate efficacy of investments.
- Represents paid media team in leadership forums and is able to effectively communicate plans and performance to multiple audience with varying levels of media knowledge.
- Ensures all investment budgets and media channels are accurately tracked across campaigns and fiscal quarters including fees such as commission, service, tech and ad serving charges.
- Builds and leads a high-performing paid media team, providing guidance, training, and mentorship to drive individual and team success.
- Manages media agency relationship providing direction, timing, and guidance to successfully drive the work.
- Stays update to date with the latest industry trends, best practices, and emerging technologies to drive innovation and creativity with internal teams.
- Contributes to strategic business planning, direction, and goal setting for the department, in collaboration with senior management.
Qualifications
- Has a deep understanding of both traditional and digital channels including video, audio, ooh, search, social and display.
- Experience leading media investments at a national and regional level utilizing both brand building and performance based approaches.
- Experience within the retail industry across physical store and ecommerce shopping channels.
- Experience in building and leading strong agency relationships, providing priorities and clear communication to yield positive outcomes.
- Ability to condense complex ideas into comprehensible pieces, think critically, analyze performance and opportunities, and find solutions.
- Excellent verbal and written communication skills, with the ability to present recommendations and data-driven insights to stakeholders at all levels.
- High Proficiency in using data analytics tools to track and measure campaign performance (ie., Google Analytics, social media analytics, etc.).
- Bachelor’s degree required
- 8+ year(s) media and marketing experience
- 6+ years of experience leading a marketing team
Benefits
- Competitive pay
- Sick time plan that you can use to support you or your immediate families health
- Vacation accrual plan
- Opportunities for career growth
- 15% discount for you and one other family member in your household on all purchases made at Sprouts
- Flexible schedules
- Employee Assistance Program (EAP)
- 401(K) Retirement savings plan with a generous company match
- Company paid life insurance
- Contests and appreciation events throughout the year full of prizes, food and fun!
Eligibility Requirements May Apply For The Following Benefits
- Bonus based on company and/or individual performance
- Affordable benefit coverage, including medical, dental and vision
- Health Savings Account with company match
- Pre-tax Flexible Spending Accounts for healthcare and dependent care
- Company paid short-term disability coverage
- Paid parental leave for both mothers and fathers
- Paid holidays
Get Paid Every Day!
Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free. We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday. You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/.
Why Sprouts
Grow with us! If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.
Key skills/competency
- Media Strategy
- Media Planning
- Paid Media
- Digital Channels
- Traditional Channels
- SEM
- Social Media Advertising
- Data Analytics
- Retail Marketing
- Team Leadership
Skills & topics
- Director of Media Strategy
- Media Planning
- Paid Media
- Digital Marketing
- Traditional Media
- SEM
- Social Media Marketing
- Retail Marketing
- Marketing Leadership
- Campaign Optimization
- Google Analytics
- Brand Awareness
- Customer Acquisition
- Marketing Strategy
- Agency Management
- Video Advertising
- Display Advertising
- Audio Advertising
- OOH Advertising
- Marketing Analytics
How to get hired
- Tailor your resume: Highlight your 8+ years of media and marketing experience, including 6+ years of team leadership and retail industry background.
- Showcase strategic thinking: Emphasize your experience in developing national/regional media plans and connecting media performance to business results.
- Demonstrate data proficiency: Detail your expertise with analytics tools like Google Analytics and social media analytics platforms.
- Prepare for behavioral questions: Be ready to discuss your leadership style, agency management, and ability to communicate complex ideas.
- Understand Sprouts' culture: Research their customer-first, data-driven approach and passion for fresh food.
Technical preparation
Master media planning and buying principles.,Deep dive into Google Analytics & ad platforms.,Practice data analysis for campaign insights.,Understand retail customer journey mapping.
Behavioral questions
Describe leading a cross-functional media team.,How do you handle agency performance issues?,Share a time you connected media to sales.,Explain a complex media plan simply.
Frequently asked questions
- What are the key responsibilities of the Director of Media Strategy and Planning at Sprouts Farmers Market?
- The Director of Media Strategy and Planning at Sprouts Farmers Market leads the development and execution of national and regional media strategies across traditional and digital channels. This includes planning, optimizing campaigns for brand awareness and customer acquisition, developing measurement frameworks, managing budgets, leading a paid media team, and overseeing agency relationships.
- What qualifications are essential for this Director of Media Strategy and Planning role?
- Essential qualifications include a deep understanding of traditional and digital media channels, experience in leading media investments at national/regional levels, retail industry experience (physical and e-commerce), strong agency relationship management, critical thinking, data analytics proficiency (Google Analytics, social media analytics), a Bachelor's degree, 8+ years of media/marketing experience, and 6+ years of team leadership experience.
- How does Sprouts Farmers Market approach media performance measurement for this role?
- Sprouts Farmers Market emphasizes a data-driven approach. The Director of Media Strategy and Planning is expected to develop a measurement framework that directly connects media efforts to business results and demonstrates the efficacy of investments. This involves tracking campaign performance and reporting on key metrics.
- What is the team structure like for the Director of Media Strategy and Planning?
- The Director will be responsible for building and leading a high-performing paid media team, providing guidance, training, and mentorship to ensure individual and team success. They will also manage the relationship with external media agencies.
- Does Sprouts Farmers Market offer opportunities for professional development in this role?
- Yes, Sprouts offers opportunities for career growth. The Director is also expected to stay updated on the latest industry trends, best practices, and emerging technologies to drive innovation and creativity.
- What kind of employee benefits can I expect as a Director at Sprouts Farmers Market?
- Sprouts offers a comprehensive benefits program including competitive pay, sick time, vacation accrual, career growth opportunities, a 15% employee discount, flexible schedules, EAP, 401(K) with company match, company-paid life insurance, and various appreciation events. Some benefits like bonuses, health coverage, and parental leave may have eligibility requirements.