Senior Financial Analyst, Marketing

@ Sprout Social

Job Overview

Sprout Social is looking to hire a Senior Financial Analyst, Marketing on the FP&A team to support the Marketing organization. In this high-impact individual contributor role, you will act as a key bridge between Finance and Marketing leadership, enabling data-backed decision-making, optimizing spend and resourcing, and driving accountability around performance metrics.

Why Join Sprout Social's Finance Team?

You will help position Sprout for future growth by maintaining compliance and integrity. The team values transparency and direct ownership, ensuring you have the trust to contribute to overall departmental and organizational goals.

What You’ll Do

• Strategic partnership with Marketing to align budgets and investments.
• Lead annual budgeting, monthly re-forecasting, and spend tracking.
• Monitor and analyze spend efficiency across marketing channels.
• Create and maintain financial models, dashboards, and forecasts measuring campaign ROI, CAC, CLTV, CPL, etc.
• Present actionable insights to senior leadership.
• Collaborate cross-functionally with Marketing, Procurement, Ops, and Accounting teams.
• Develop processes to enhance marketing financial controls and operational agility.

What You’ll Bring

You will need to navigate ambiguity, solve complex problems with a structured mindset, and manage multiple priorities. Excellent communication skills are required to translate data into actionable insights for cross-functional partners.

Minimum Qualifications

• 4+ years of experience in FP&A, preferably with a focus on Marketing, Sales, or Revenue Operations.
• Strong financial modeling, forecasting, and performance analysis skills.
• Deep understanding of key marketing metrics like CAC, ROI, CPL, CLTV.
• Proficiency with Excel, Tableau, and financial systems such as Anaplan, Adaptive Insights, or Vena.

Preferred Qualifications

• Experience with SQL or data visualization tools and marketing analytics platforms.
• Familiarity with digital campaign performance metrics and marketing attribution models.
• Prior exposure to executive-level reporting and strategic finance partnership.

How You’ll Grow

The role includes a clear timeline from onboarding, shadowing planning meetings, managing marketing spend forecasting and budgeting, to eventually leading cost optimization initiatives and establishing long-range planning scenarios.

Our Benefits Program

• Comprehensive insurance and benefits for individuals and families.
• Flexible paid time off and parental leave policies.
• High-quality equipment and wellness initiatives.
• Educational opportunities through Grow@Sprout and DEI initiatives.
• State-of-the-art offices in Chicago’s Loop and downtown Seattle, with remote work options available.

Equal Opportunity

Sprout Social is an Equal Opportunity Employer committed to diversity, equity, and inclusion. Reasonable accommodations are available on request by emailing accommodations@sproutsocial.com.

Key Skills/Competency

• FP&A
• Financial Modeling
• Budgeting
• Forecasting
• Marketing Analytics
• Data Analysis
• Excel
• Tableau
• Strategic Partnership
• Process Improvement