Digital Marketing Lead

About Spring Health

Spring Health is on a mission to eliminate every barrier to mental health. Through our clinically validated Precision Mental Healthcare technology, we deliver personalized care—therapy, coaching, medication, or beyond—precisely when and where it's needed.

We partner with over 450 companies, including Microsoft, Target, and Delta Airlines, providing leading mental health services to 10 million people globally. Our innovative platform has generated a net positive ROI for employers, a claim externally validated for net savings. Backed by prominent investors like Generation Investment, Kinnevik, and Tiger Global, our Series E Funding has propelled our valuation to $3.3 billion. Join us in making mental healthcare universally accessible.

The Opportunity: Digital Marketing Lead

Spring Health is seeking a Digital Marketing Lead, reporting into the Campaign Operations Team Lead, to significantly elevate our growth engine. As a pivotal member of the B2B Growth Marketing team, you will take full ownership of the end-to-end digital strategy and its execution. This includes managing and optimizing paid media programs across various channels such as search, social, display, programmatic, digital ad placements, and content syndication.

This hands-on, remote role is perfectly suited for a strategic and analytical marketer driven by measurable outcomes. You will collaborate closely with the marketing programs, web, and analytics teams to deploy full-funnel campaigns designed to generate pipeline, accelerate revenue, and enhance overall marketing efficiency.

What You’ll Do

Strategy & Ownership

• Develop and execute a comprehensive full-funnel digital strategy across Google, LinkedIn, Meta, and other crucial channels, aligning with awareness, consideration, and conversion objectives.
• Partner effectively with the Marketing Programs team to translate broad campaign strategies into high-performing digital programs that actively engage target accounts and key personas.
• Manage essential relationships with content syndication and digital partners to strategically expand reach among ideal customer profiles and high-intent audiences.
• Stay continuously updated on competitive trends and emerging digital tactics, ensuring Spring Health’s approach remains innovative and highly effective.

Execution & Optimization

• Launch and expertly manage multi-channel campaigns engineered to drive high-quality leads and robust account engagement.
• Collaborate with web and marketing operations teams on conversion rate optimization (CRO) initiatives to significantly improve website and landing page performance.
• Design and execute sophisticated A/B and multivariate tests to refine messaging, creative assets, calls-to-action (CTAs), and targeting precision.
• Analyze performance data alongside the analytics team to unearth critical insights and drive continuous improvements in ROI.
• Ensure meticulous tracking and data integrity across all ad and analytics platforms, including Google Ads, LinkedIn Campaign Manager, GA4, Salesforce, and Hubspot.

Innovation & Growth

• Leverage advanced AI tools and automation for enhanced analysis, creative generation, precise audience segmentation, and effective optimization.
• Actively test and evaluate emerging digital channels and formats to expand reach within key target segments.
• Develop repeatable playbooks for efficient campaign setup, optimization, and reporting to effectively scale best practices across the team.

What Success Looks Like

• Consistent achievement or exceeding of targets for high-quality leads, Marketing Qualified Accounts (MQAs), and opportunities.
• Significant increase in pipeline contribution and revenue influenced directly by digital programs.
• Improved conversion rates from high-intent leads to qualified opportunities.
• Lower Customer Acquisition Cost (CAC) achieved through smarter targeting and continuous optimization.
• Clear, actionable reporting that directly links digital performance to pipeline growth and revenue.
• Strong growth in brand visibility and engagement specifically within target accounts.

What You’ll Bring

• 6–8 years of B2B digital marketing experience, with a strong preference for SaaS or technology sectors.
• Proven track record of developing and successfully scaling paid programs across search, social, and display channels.
• Deep expertise in Search Engine Marketing (SEM), paid social media, content syndication, retargeting strategies, and account-based advertising.
• Strong analytical capabilities and a comprehensive understanding of funnel metrics, attribution models, and various optimization levers.
• Hands-on experience with GA4, Salesforce, marketing automation platforms, and various digital ad platforms.
• Robust grasp of audience targeting, effective segmentation strategies, and data-driven optimization techniques.
• Demonstrated experience utilizing AI and automation tools to significantly enhance digital performance.
• Exceptional communication skills and a proven ability to foster strong cross-functional collaboration.
• A proactive growth mindset and a strong bias toward action, comfortable with rapid testing, learning, and iterative refinement.

Key skills/competency

• Digital Marketing Strategy
• Paid Media Optimization
• B2B Growth Marketing
• Performance Marketing
• SEM & Paid Social
• Content Syndication
• Conversion Rate Optimization (CRO)
• Marketing Automation
• Data Analysis & Attribution
• AI & Automation in Marketing