Ads Marketing Strategist
Spotter · New York, NY
- On site
- Full-time
- $90,000 / year
- New York, NY
Job highlights
- Develop strategic ad partnerships for creators and brands.
- Drive creator-led entertainment and brand collaborations.
- Utilize data for creator recommendations and campaign strategy.
- Collaborate internally to launch new ad products.
- Contribute to trade marketing and thought leadership initiatives.
About the role
About Spotter
Spotter empowers the world's best Creators with capital, data, and insights to scale their programming into sustainable media businesses. Through these partnerships, Spotter helps brands partner with creator-led franchises to unlock growth, amplify impact, and build lasting cultural relevance. Spotter has already deployed over $980 million to Creators to reinvest in themselves and accelerate their growth, with plans to reach $1 billion in investment in 2026. With a premium catalog that spans over 725,000 videos, Spotter generates more than 88 billion monthly watch-time minutes, delivering a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe. For more information about Spotter, please visit https://spotter.com.
What You’ll Do
The Ads Marketing Strategist position is an opportunity to join a high-growth start-up as an emerging creative and business-savvy marketing professional who is eager to build skills and help define the future of the Creator economy at one of its leading companies. In this role, you will support a growing Marketing team within Spotter Ads in the ideation, development, and execution of strategic partnerships between Creators and brands in the form of custom creative partnerships and best-in-class media solutions.
Responsibilities
- Working in collaboration with the wider Ads Marketing team, assist in the development of strategic recommendations in response to client requests (RFPs, proactive pitches, etc) that bring together a full-suite of advertising solutions (custom content, paid media, social extensions) within insight-driven proposals for brands + agencies.
- Driving the next era of creator-led entertainment by partnering with some of YouTube’s top creators to develop original IP and build culture-driven formats designed for premium brand partnerships.
- Partnering with Ads Research team to develop data-driven Creator recommendations that position key Creators as relevant and impactful partners for advertising campaigns.
- Assisting in the collaboration with internal sales, planning, and operations teams to create and position new ad products and opportunities for key categories and brands to drive revenue.
- Lead & facilitate the population and maintenance of a central repository for Ads Marketing & Growth materials, including case studies, wrap reports, and upcoming Creator tentpoles.
- Stay on top of Creator and broader media ecosystem trends to Contribute to all Spotter Ads Trade Marketing initiatives, including but not limited to, sponsored & ownable events, social promotion, thought leadership and more.
Who You Are
2-3+ years of experience in ad sales/integrated marketing at advertising agencies, media companies, or sales organizations OR partnerships at Creator or entertainment-focused firms. College degree in marketing, business administration or related field preferred.
Desired Skills And Competencies
- Strong storytelling and communication/presentation skills (written, verbal and visual) with ability to transform creative ideas, Creator content, and marketplace positioning into compelling materials and collateral to be utilized by sales team.
- Interest and knowledge Creators, as well as emerging technology and platforms, with a passion to continue learning about this dynamic category and what’s next across the Creator economy, premium video ecosystems, pop culture, and adtech.
- Experience crafting content and campaign strategies across platforms (with focus on YouTube) and content types, including branded content, Creator-led partnerships, and on-going series.
- Proven ability to multitask and oversee multiple projects and priorities independently, all guided by a detail-oriented and organized mindset.
- Understanding of wider media ecosystem.
- Creative problem solver and entrepreneurial spirit committed to helping fuel Spotter’s growth with a can-do approach and desire and willingness to roll-up-their-sleeves.
- Strong working knowledge of PowerPoint / Google Slides for visual storytelling.
Why Spotter
- Medical insurance covered up to 100%
- Dental & vision insurance
- 401(k) matching
- Stock options
- Discretionary PTO
- Autonomy and upward mobility
- Diverse, equitable, and inclusive culture, where your voice matters
Compensation
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles that will be performed in New York City. Actual salaries will vary and may be above or below the range based on various factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the current pay range is: $80K-$90K salary per year. The range listed is just one component of Spotter’s total compensation package for employees.
Equal Opportunity Employer
Spotter is an equal opportunity employer. Spotter does not discriminate in employment on the basis of race, religion, creed, color, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic characteristics or information, marital status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, use of or request for family or medical leave, political affiliation, or any other status protected under applicable federal, state or local laws. Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.
Key skills/competency
- Ads Marketing Strategist
- Creator Economy
- Brand Partnerships
- Media Solutions
- Content Strategy
- Data-Driven Recommendations
- Trade Marketing
- PowerPoint
- Google Slides
- Communication Skills
Skills & topics
- Ads Marketing Strategist
- Marketing
- Advertising
- Creator Economy
- Brand Partnerships
- Media
- Strategy
- Content Creation
- Sales
- Startup
How to get hired
- Tailor your resume: Highlight your experience in ad sales, integrated marketing, or creator partnerships, emphasizing results and relevant skills for an Ads Marketing Strategist role at Spotter.
- Showcase your passion: Clearly articulate your understanding of the creator economy, emerging technologies, and platform trends in your application and cover letter.
- Prepare your portfolio: Be ready to present examples of content and campaign strategies you've crafted, demonstrating your storytelling and visual presentation skills.
- Research Spotter's mission: Understand how Spotter empowers creators and connects brands, aligning your career aspirations with their growth objectives.
- Ace the interview: Prepare to discuss your problem-solving approach, entrepreneurial spirit, and ability to collaborate effectively with cross-functional teams.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for an Ads Marketing Strategist at Spotter in New York City?
- For roles performed in New York City, the estimated annual salary range for an Ads Marketing Strategist at Spotter is $80K-$90K. This is a component of the total compensation package, which may include other benefits.
- What kind of experience is Spotter looking for in an Ads Marketing Strategist candidate?
- Spotter is seeking candidates with 2-3+ years of experience in ad sales/integrated marketing (agencies, media companies, sales orgs) or partnerships at creator/entertainment firms. A college degree in marketing, business administration, or a related field is preferred.
- What are the key responsibilities of an Ads Marketing Strategist at Spotter?
- Key responsibilities include assisting in developing strategic recommendations for client requests, driving creator-led entertainment partnerships, developing data-driven creator recommendations with the Ads Research team, collaborating with internal teams on new ad products, and contributing to trade marketing initiatives.
- What technical skills are most important for the Ads Marketing Strategist role?
- Strong working knowledge of PowerPoint/Google Slides for visual storytelling is essential. Experience crafting content and campaign strategies across platforms, particularly YouTube, and understanding of the wider media ecosystem are also crucial.
- Does Spotter offer benefits for full-time employees like an Ads Marketing Strategist?
- Yes, Spotter offers a comprehensive benefits package, including medical insurance covered up to 100%, dental & vision insurance, 401(k) matching, and stock options, in addition to discretionary PTO and opportunities for autonomy and upward mobility.
- How does Spotter foster a positive company culture for its Ads Marketing Strategists?
- Spotter promotes a diverse, equitable, and inclusive culture where employee voices are valued. They emphasize autonomy and upward mobility, encouraging a collaborative and supportive work environment.
- What does Spotter do in the creator economy?
- Spotter empowers creators by providing capital, data, and insights to scale their media businesses. They facilitate partnerships between brands and creator-led franchises to drive growth and cultural relevance.