User Researcher - Personalization

User Researcher - Personalization at Spotify

We’re looking for a User Researcher to join the Personalization Design team at Spotify, a multidisciplinary group building some of the world’s most loved audio experiences, including Discover Weekly, AI DJ, and Prompted Playlist. We design how listeners discover, explore, and connect with music, podcasts, and audiobooks, shaping experiences that feel personal, playful, and deeply intuitive at global scale.

In this role, you’ll lead survey-driven and qualitative research that informs feature development, experimentation, and ongoing measurement. You’ll design and evolve survey frameworks that support A/B testing, pre/post analysis, and continuous sentiment tracking, while also conducting qualitative work to iteratively advise feature development. Your work will contribute to the direction and execution of personalized and AI-driven experiences. You’ll partner closely with Design, Product, Data Science and Engineering, and collaborate with senior researchers on more complex initiatives.

We’re looking for someone who is AI proficient — with a strong and nuanced grasp of how AI can be evaluated within product experiences and thoughtfully applied within research practice. You’re confident crafting scalable research systems, comfortable navigating ambiguity, and motivated by helping teams build intelligent experiences that feel intuitive, credible, and distinctly Spotify.

What You'll Do

• Identify and prioritize research questions in partnership with Product, Design, and Engineering.
• Design and implement studies and programs of research that answer those questions within real-world team constraints.
• Confidently leverage a range of research methods, with particular strength in quantitative approaches (survey design, experimentation, perception measurement) alongside qualitative methods (concept testing, usability, semi-structured interviews, diary studies).
• Translate qualitative insights into testable hypotheses and measurable frameworks.
• Design surveys that accurately measure user perception and experience.
• Develop scalable survey frameworks that enable efficient, repeatable insight generation.
• Synthesize and communicate findings clearly to diverse audiences, ensuring research significantly informs decision-making.
• Serve as a trusted research partner to cross-functional collaborators.

Who You Are

• You have 3+ years of applied research experience, with a degree in Psychology, HCI, Human Factors, Social Sciences, or a related field.
• You have strong experience in quantitative UXR methods, including survey design, experimentation, and statistical analysis.
• You have working proficiency across qualitative research methods.
• You are fluent in experimentation and A/B testing environments and can integrate quantitative data with qualitative insight.
• You are comfortable scoping, conducting, analyzing, and communicating research independently.
• You communicate clearly and effectively with product managers, designers, engineers, and leadership.
• You are comfortable working in ambiguity and translating complex findings into practical direction.
• You have experience thoughtfully integrating AI tools into your research workflows and are motivated to expand how AI can enhance research rigor and impact.

Where You'll Be

We offer you the flexibility to work where you work best! For this role, you can be in NYC or Boston. There will be some in-office meetings. This team operates within the Eastern Standard time zone for collaboration.

Key skills/competency

• User Research
• Quantitative Research
• Qualitative Research
• Survey Design
• A/B Testing
• Statistical Analysis
• AI Evaluation
• Product Development
• Data Synthesis
• Cross-functional Collaboration