SEO Manager
Sporty Group
Job Overview
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Job Description
About The Role
As we continue to scale across new markets, Sporty Group is seeking an experienced SEO Manager to drive organic growth and visibility across its digital ecosystem. This role focuses on developing and executing a comprehensive SEO strategy, covering on-page, off-page, and technical aspects, to strengthen our presence in a competitive industry. You’ll work cross-functionally with product, content, and marketing teams to ensure all initiatives are optimized for discoverability, engagement, and measurable business impact.
What You'll Be Doing
- Develop and implement SEO strategies that drive qualified traffic and improve visibility across multiple markets
- Conduct ongoing keyword research, discovery, and expansion to identify high-value opportunities
- Lead backlink acquisition and outreach strategies using platforms such as RhinoRank, Ocere, Zentury, etc.
- Build and maintain a diverse, high-quality backlink profile through white-hat link-building practices
- Collaborate with content and marketing teams to embed SEO best practices in all content initiatives
- Conduct content audits and optimizations to maximize search visibility and user engagement
- Manage tracking and measurement via GA4, GSC, GTM, and Ahrefs, analyzing performance and producing actionable insights
- Work closely with development teams to ensure SEO best practices are applied to new and existing features
- Optimize Google My Business listings and local visibility in key markets
What You'll Bring
- 3+ years of proven SEO experience, across multiple countries or regions
- Deep understanding of on-page, off-page, and technical SEO fundamentals
- Strong analytical mindset with the ability to interpret data and translate it into actionable strategies
- Experience with tools such as GA4, GSC, Ahrefs and SEMrush
- Solid understanding of website structure, crawlability, and link equity
- Excellent collaboration and communication skills with cross-functional teams
- Attention to detail, ownership mindset, and adaptability in a fast-paced environment
Even better if
- Experience in the online sports betting, gaming, or entertainment industry
- Hands-on experience with RhinoRank, Ocere, Zentury, or similar outreach platforms
- Experience with international or multilingual SEO
- Basic understanding of Google Ads or SEM, and how organic and paid strategies complement each other
What’s In It For You
Sporty is a remote first company in pursuit of sustainability. We offer a competitive salary plus individual performance-based bonuses every quarter, 28 days paid annual leave, and core working hours from 10 am-3 pm in your local time zone with flexibility outside of this. Referral and flash bonuses are available, along with top-of-the-line equipment and annual company retreats for internal networking opportunities.
Key skills/competency
- SEO Strategy
- Keyword Research
- Link Building
- Technical SEO
- Content Optimization
- GA4
- Ahrefs
- GSC
- International SEO
- Data Analysis
How to Get Hired at Sporty Group
- Research Sporty Group's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor, focusing on their "remote first" and "sustainability" ethos.
- Tailor your resume: Customize your application to highlight proven SEO experience, especially in multi-market or international contexts, emphasizing results-driven strategies and data analysis using GA4, GSC, and Ahrefs.
- Showcase relevant skills: Provide concrete examples of successful on-page, off-page, and technical SEO implementations, detailing your experience with backlink acquisition platforms like RhinoRank or similar.
- Prepare for a technical interview: Be ready to discuss your expertise in website crawlability, link equity, content optimization, and how organic strategies complement paid search, particularly within the sports betting or gaming industry.
- Demonstrate cross-functional collaboration: Highlight experiences working effectively with product, content, and development teams to embed SEO best practices and drive measurable business impact in a fast-paced environment.
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