Google Web Analytics and Tagging Specialist

About the Role

Spiralyze is looking for a driven Google Web Analytics and Tagging Specialist to join our Analytics Team. In this role, your primary responsibility will be to assist both internal and external clients with implementing complex tracking solutions and resolving any arising issues. You are expected to demonstrate extreme initiative and enthusiasm, independently finding solutions through research, collaboration, and experimentation, even when facing new challenges.

We are seeking someone who is driven to set things up perfectly, yet practical enough to incorporate redundancy and deliver 'good enough data' when ideal setups are unavailable. Strong problem-solving skills are essential; you should be able to break down technical challenges into manageable parts and execute effectively. You will also be responsible for communicating with internal and external teams to gain buy-in, explain issues, and communicate progress.

Key Responsibilities

• Implementing conversion tracking (forms, buttons, e-commerce, and anything else).
• Verifying & sanity-checking conversion tracking implementation.
• Debugging tracking issues and fixing them.
• Checking issues with test measurement on Google Optimize, VWO, Optimizely, Hotjar.
• Creating any customized reports from Analytics and other sources.

Skills, Knowledge, and Expertise

To succeed as a Google Web Analytics and Tagging Specialist, you should possess:

• At least 2 years of experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and conducting ongoing maintenance.
• At least 2 years of experience with website analytics tools i.e. Google Analytics, GA3/GA4.
• Basic knowledge of JavaScript.
• Proven experience in Google Analytics, Adobe Analytics, and Amplitude with a strong understanding of digital analytics and web traffic metrics.
• Good-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting), specifically with Google Analytics.
• Working knowledge of third-party tagging, pixel creation, etc.
• Experience in transitioning GA accounts from UA to GA4.
• Fluent in spoken and written English communication.

Benefits at Spiralyze

Joining Spiralyze as a Google Web Analytics and Tagging Specialist offers several advantages:

• Cutting-edge work: Learn from the leaders in the high-growth Conversion Rate Optimization sector.
• Work location: Permanently remote.
• Full-time position with semi-flexible working hours: Must overlap for at least 4 hours each day with EST (usually 8 AM to 12 NN ET). The other 4 hours are up to you.
• Technological reimbursement: Need a new computer? New software? We will help!
• Education: You’ll have the opportunity to level up your skills with company-sponsored courses and training.
• Paid leave: 20 days of paid vacation plus holidays.
• Competitive salary: Note: The contract for this position is for an independent contractor.

Key Skills/Competency

• Google Tag Manager (GTM)
• Google Analytics (GA3/GA4)
• Conversion Tracking
• Debugging
• JavaScript
• Web Analytics
• Digital Analytics
• A/B Testing Tools
• Data Reporting
• Pixel Implementation