SEO & GEO Lead
Spiko · Paris, Île-de-France, France
- On site
- Full-time
- €75,000 / year
- Paris, Île-de-France, France
Job highlights
- Lead SEO and GEO strategy for rapid growth.
- Develop and manage content roadmap and creation.
- Oversee technical SEO and website health.
- Drive brand awareness and user acquisition.
- Optimize for LLM-driven discovery and AI.
About the role
About Spiko
Time is money, and earning interest on cash should be effortless. Spiko puts an end to the conflict of interest between banks and their clients by delivering best-in-class cash management products for SMEs, startups, financial advisors, and fintechs via an app or API. Founded in mid-2023, Spiko is building Europe’s top cash manager in a market worth trillions of euros. We are backed by top-tier investors including Index Ventures, the CEO of Revolut, the founder of Kyriba, and the CTO of Wise. Spiko’s culture is built on excellence, transparency, open feedback, and humility.
The Role: SEO & GEO Lead
As our first SEO & GEO Lead, you will define and execute Spiko’s SEO and GEO strategy, ensuring our brand is not only ranking highly in traditional SERPs but is also the cited authority in Large Language Model (LLM) responses, with the goal of growing brand awareness and driving user acquisition.
Key Responsibilities
- Own the SEO content roadmap: Lead keyword research, identify SEO opportunities, lead content creation, ensure proper implementation, and schedule content updates.
- Orchestrate the work of the writing team: Manage content production that perfectly matches search intent, adapting to changes in search engines (SEO, GEO).
- Ensure quality and accuracy: Work closely with subject-matter owners to maintain ongoing expertise and factual accuracy across our website.
- Produce the best content on the web: Collaborate with design and data teams to create unique articles with illustrations, charts, motion design, videos, and more.
- Oversee technical website health: Drive performance improvements related to page speed, Core Web Vitals, crawlability, indexation, site architecture, internal linking, and URL strategy.
- Secure strategic media placements: Implement a link-building strategy to improve domain ranking and boost primary keywords.
- Identify barriers to search visibility: Conduct regular audits across all SEO pillars (technical, semantic, competitive, offsite).
- Launch Generative Engine Optimization (GEO) strategy: Optimize site content and brand presence for LLM-driven discovery.
- Monitor SEO/GEO visibility and performance: Deliver reporting and analysis on SERP rankings, share of voice in AI-generated answers, and the business impact of SEO and GEO.
- Optimize production processes: Design and deploy AI-enabled production processes (generative AI, Make/n8n) to amplify team impact and automate low-value tasks.
- Stay at the cutting edge of innovation: Identify best practices from top SEO and GEO players and run real-world experiments.
Requirements
- Successful experience as an SEO lead in a top-tier startup with a demonstrated track record of driving organic growth for B2B/SaaS/Fintech brands.
- Hands-on experience with SEO & GEO best practices.
- Advanced proficiency with SEO tools (Oncrawl, Screaming Frog, Ahrefs, Majestic).
- Good understanding of web technologies (HTML, CSS, JavaScript) for effective collaboration with developers.
- Deep interest in financial services and enthusiasm for Spiko’s mission.
- Outstanding communication and editorial skills with native-level fluency in English and French.
- Strong autonomy and strategic thinking skills.
Very Nice to Have
- Experience at a top-tier B2B or B2C fintech company.
- Experience in multiple European markets.
What We Offer
- 💰 Competitive package: salary + stock options.
- 📍 Office: in the heart of Paris, 2nd arrondissement (Opéra, Bourse, Quatre Septembre).
- 🏡 Remote work: up to 2 days per week and/or one full remote week per month.
- 💻 The best tech for your job: a latest-generation MacBook and industry-leading software.
- 🏥 Health insurance: 100% covered.
- 🎊 Social life: regular afterworks and biannual offsites.
Hiring Process
1. 30-minute screening interview with Mathieu Giard, our Head of Growth.
2. Business case to work on at home and present via video or in person.
3. Final in-person interviews with the founders and key team members.
4. Reference checks.
Job Details
Permanent contract (CDI). Full-time. Start date: ASAP.
Key skills/competency
SEO, GEO, Content Strategy, Keyword Research, Technical SEO, Link Building, SEO Tools, B2B SaaS, Fintech, Generative AI Optimization.
Skills & topics
- SEO
- GEO
- Content Strategy
- Keyword Research
- Technical SEO
- Link Building
- SEO Tools
- B2B SaaS
- Fintech
- Generative AI Optimization
- Startup
- Growth Marketing
- Digital Marketing
- Content Marketing
- LLM Optimization
How to get hired
- Tailor your resume: Highlight your B2B/SaaS/Fintech SEO growth experience and proficiency with tools like Ahrefs.
- Showcase your expertise: Emphasize your understanding of technical SEO, content strategy, and GEO/LLM optimization.
- Prepare for case study: Be ready to demonstrate your strategic thinking and problem-solving skills on a business case.
- Demonstrate cultural fit: Align your communication and experiences with Spiko's values of excellence and transparency.
Technical preparation
Master SEO tools: Ahrefs, Screaming Frog, Oncrawl.,Understand HTML, CSS, JavaScript for technical SEO.,Study LLM optimization and Generative Engine Optimization.,Practice keyword research and content strategy development.
Behavioral questions
How do you define SEO success metrics?,Describe a challenging SEO problem you solved.,How do you collaborate with writing and design teams?,How do you stay updated on SEO and AI trends?
Frequently asked questions
- What is Spiko's mission and what does the SEO & GEO Lead role entail?
- Spiko's mission is to make earning interest on cash effortless for SMEs, startups, and fintechs. As the SEO & GEO Lead, your role is to define and execute the company's search engine and generative AI optimization strategies to drive brand awareness and user acquisition.
- What specific SEO tools does Spiko expect the SEO & GEO Lead to be proficient in?
- Spiko expects advanced proficiency with SEO tools such as Oncrawl, Screaming Frog, Ahrefs, and Majestic. Demonstrating hands-on experience with these will be crucial.
- How does Spiko approach remote work for the SEO & GEO Lead position?
- Spiko offers a hybrid work model, allowing up to 2 days per week remotely and/or one full remote week per month, providing flexibility alongside office-based collaboration.
- What is the hiring process for the SEO & GEO Lead role at Spiko?
- The hiring process involves a screening interview, a business case to complete at home, final interviews with founders and team members, and reference checks.
- What kind of content creation is involved in the SEO & GEO Lead role?
- The role involves leading the creation of content that matches search intent, collaborating with design and data teams to produce unique articles with visuals like charts, motion design, and videos, and ensuring factual accuracy.
- Does Spiko have specific experience requirements for the SEO & GEO Lead regarding industry and market?
- Spiko is looking for a candidate with a demonstrated track record in B2B/SaaS/Fintech brands. Experience in multiple European markets is considered a strong plus.
- How does Spiko ensure the quality and accuracy of its website content?
- The SEO & GEO Lead will work closely with subject-matter owners to maintain ongoing expertise and factual accuracy across the Spiko website.
- What are the key technical aspects of the SEO & GEO Lead role?
- You will oversee technical website health, driving improvements in page speed, Core Web Vitals, crawlability, indexation, site architecture, internal linking, and URL strategy.
- What is Generative Engine Optimization (GEO) at Spiko?
- GEO at Spiko refers to optimizing site content and brand presence for discovery through Large Language Models (LLMs) and AI-driven search results.
- What benefits does Spiko offer to its employees?
- Spiko offers a competitive package including salary and stock options, health insurance, a tech stipend, and a vibrant social life with regular afterworks and offsites.