SEO and GEO Lead

About Spiko

Time is money, and earning interest on cash should be effortless. Spiko puts an end to the conflict of interest between banks and their clients by delivering best-in-class cash management products for SMEs, startups, financial advisors, and fintechs via an app or API. Founded in mid-2023, Spiko is building Europe’s top cash manager in a market worth trillions of euros. We are backed by top-tier investors including Index Ventures, the CEO of Revolut, the founder of Kyriba, and the CTO of Wise. Spiko’s culture is built on excellence, transparency, open feedback, and humility.

The Role: SEO & GEO Lead

As our first SEO & GEO Lead, you will define and execute Spiko’s SEO and GEO strategy, ensuring our brand is not only ranking highly in traditional SERPs but is also the cited authority in Large Language Model (LLM) responses, with the goal of growing brand awareness and driving user acquisition.

Key Responsibilities

• Own the SEO content roadmap: Lead keyword research, identify SEO opportunities, lead content creation, ensure proper implementation, and schedule content updates.
• Orchestrate the work of the writing team: Manage content production that perfectly matches search intent, adapting to changes in search engines (SEO, GEO).
• Ensure quality and accuracy: Work closely with subject-matter owners to maintain ongoing expertise and factual accuracy across our website.
• Produce the best content on the web: Collaborate with design and data teams to create unique articles with illustrations, charts, motion design, videos, and more.
• Oversee technical website health: Drive performance improvements related to page speed, Core Web Vitals, crawlability, indexation, site architecture, internal linking, and URL strategy.
• Secure strategic media placements: Implement a link-building strategy to improve domain ranking and boost primary keywords.
• Identify barriers to search visibility: Conduct regular audits across all SEO pillars (technical, semantic, competitive, offsite).
• Launch Generative Engine Optimization (GEO) strategy: Optimize site content and brand presence for LLM-driven discovery.
• Monitor SEO/GEO visibility and performance: Deliver reporting and analysis on SERP rankings, share of voice in AI-generated answers, and the business impact of SEO and GEO.
• Optimize production processes: Design and deploy AI-enabled production processes (generative AI, Make/n8n) to amplify team impact and automate low-value tasks.
• Stay at the cutting edge of innovation: Identify best practices from top SEO and GEO players and run real-world experiments.

Requirements

• Successful experience as an SEO lead in a top-tier startup with a demonstrated track record of driving organic growth for B2B/SaaS/Fintech brands.
• Hands-on experience with SEO & GEO best practices.
• Advanced proficiency with SEO tools (Oncrawl, Screaming Frog, Ahrefs, Majestic).
• Good understanding of web technologies (HTML, CSS, JavaScript) for effective collaboration with developers.
• Deep interest in financial services and enthusiasm for Spiko’s mission.
• Outstanding communication and editorial skills with native-level fluency in English and French.
• Strong autonomy and strategic thinking skills.

Very Nice to Have

• Experience at a top-tier B2B or B2C fintech company.
• Experience in multiple European markets.

What We Offer

• 💰 Competitive package: salary + stock options.
• 📍 Office: in the heart of Paris, 2nd arrondissement (Opéra, Bourse, Quatre Septembre).
• 🏡 Remote work: up to 2 days per week and/or one full remote week per month.
• 💻 The best tech for your job: a latest-generation MacBook and industry-leading software.
• 🏥 Health insurance: 100% covered.
• 🎊 Social life: regular afterworks and biannual offsites.

Hiring Process

1. 30-minute screening interview with Mathieu Giard, our Head of Growth.2. Business case to work on at home and present via video or in person.3. Final in-person interviews with the founders and key team members.4. Reference checks.

Job Details

Permanent contract (CDI). Full-time. Start date: ASAP.

Key skills/competency

SEO, GEO, Content Strategy, Keyword Research, Technical SEO, Link Building, SEO Tools, B2B SaaS, Fintech, Generative AI Optimization.