Brand Marketing Lead

About Spellbook

Spellbook is the most comprehensive AI copilot for transactional lawyers. It works directly inside Microsoft Word to help legal teams draft, review, and negotiate contracts up to 10x faster and with greater precision. Today, more than 4,000 law firms, in-house teams, and solo practitioners rely on Spellbook to simplify their workflows and eliminate the drudgery of everyday contract work.

We are backed by leading investors including Khosla Ventures, Thomson Reuters Ventures, Inovia Capital, The LegalTech Fund, Bling Capital, and Moxxie Ventures. The company recently raised $50 million in Series B funding, led by Keith Rabois at Khosla Ventures, bringing its total funding to more than $80 million.

This is an existing vacancy.

About The Role: Brand Marketing Lead

We’re looking for a strategic and hands-on brand leader to define, build, and scale our brand as we move from early traction to category leadership. You will shape how the market understands us, ensure our positioning is clear and differentiated, and translate our product innovation into a compelling, credible, and trusted narrative. You will also help us drive brand authority and share of voice in our market.

This role requires someone who can operate at both altitude and ground level: crafting high-level brand strategy while building the systems, assets, and team to execute it.

Responsibilities

• Define and evolve our brand strategy, architecture, and positioning in a competitive legal AI landscape.
• Clarify and own our category narrative and value proposition for enterprise legal buyers.
• Establish the company as a defining voice in legal AI — shaping how the market understands the category, not just participating in it.
• Drive measurable growth in share of voice, brand visibility, and brand authority across priority channels.
• Partner with Product and Executive Leadership to translate product innovation into differentiated, market-shaping messaging.
• Lead brand research, voice-of-customer insights, and competitive analysis to identify whitespace and narrative opportunities.
• Proactively monitor and outperform competitors in brand presence, thought leadership, and executive visibility.
• Own the company’s core messaging framework, brand voice, and tone.
• Ensure consistency and amplification across website, campaigns, sales enablement, PR, events, partnerships, and thought leadership.
• Elevate executive and company storytelling across media, industry forums, customer communications, and strategic announcements.
• Build a strong executive platform that increases credibility, visibility, and industry influence.
• Work with our Creative Director to design and scale visual identity systems that reflect enterprise credibility and modern AI innovation.
• Oversee website evolution and all major brand touchpoints as strategic demand drivers.
• Create bold, high-impact brand moments (launches, reports, events, campaigns) that increase brand “fame” in the market.
• Partner with Growth and Product Marketing to ensure brand drives pipeline, conversion, and revenue impact.
• Build brand programs that increase awareness, trust, and preference among legal decision-makers.
• Develop integrated campaigns that extend beyond performance marketing to increase long-term brand equity.
• Establish brand measurement frameworks (awareness, perception, preference, share of voice, sentiment, authority metrics, etc.).
• Define clear KPIs for brand visibility, narrative ownership, and category leadership.
• Build systems to track brand lift and competitive narrative positioning in a fast-moving AI landscape.
• Manage creative agencies, PR partners, and freelancers to amplify brand reach and authority.
• Build the brand function from the ground up, including scalable systems and processes.
• Hire and mentor brand and creative talent over time.
• Support with other responsibilities and strategic projects as required.

Qualifications

• 8–12+ years of experience in brand marketing, ideally within B2B SaaS.
• Experience in high-growth or venture-backed environments (Series B–D preferred).
• Proven ability to define and evolve brand positioning in a competitive category.
• Strong storytelling instincts with the ability to simplify complex technology.
• Experience marketing to enterprise audiences; familiarity with legal-tech or regulated industries is a plus.
• Strategic thinker who is also execution-oriented.
• Data-informed approach to brand building.
• Excellent cross-functional collaboration skills.

Why Join Spellbook?

• Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done.
• Access our company-paid group benefits for you and your family, with $1,000 towards mental health support.
• Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year.
• Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows.
• Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee.

Key Skills/Competency

• Brand Strategy
• Market Positioning
• Category Narrative
• Thought Leadership
• Content Creation
• Campaign Management
• Competitive Analysis
• Executive Branding
• PR & Communications
• Cross-functional Collaboration