Digital Optimisation Specialist

About Spark New Zealand

As New Zealand's largest telecommunications and digital services company, Spark's purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses. We operate in an exciting and constantly evolving industry, where the pace of change brings new and unique challenges every day. We operate using Agile ways of working to allow us to meet the fast-changing needs of our customers. Agile replaces the traditional hierarchical organisational structure to produce a transparent, collaborative environment with highly productive teams who are empowered to deliver better outcomes for our customers, communities, and all of New Zealand.

About the Role: Digital Optimisation Specialist

Are you passionate about transforming digital experiences through data-driven insights and cutting-edge technology? We're seeking a talented Digital Optimisation Specialist to join our dynamic team and drive measurable improvements across our digital ecosystem. In this pivotal role, you'll leverage your expertise in analytics, testing, and optimisation to enhance user experiences, increase conversions, and accelerate business growth.

Day-to-Day Responsibilities

• Design and implement comprehensive tracking strategies using Adobe Analytics and Tealium Tag Management to capture meaningful customer interactions across all digital touchpoints.
• Build and maintain complex data pipelines in Snowflake, transforming raw data into actionable insights that drive strategic decision-making.
• Ensure sufficiently tracked Apps.
• Create compelling dashboards and reports that tell the story of customer behaviour and business performance.
• Conduct deep-dive analyses to uncover optimisation opportunities and growth levers.

What Experience You'll Bring

Technical Expertise

• 5+ years of experience in digital analytics, optimisation, or related roles.
• Advanced proficiency with Adobe Analytics including implementation, reporting, and Analysis Workspace.
• Hands-on experience with Adobe Target for A/B testing and personalisation.
• Strong understanding of Snowflake data warehousing including SQL queries and data modeling.
• Expertise with Tealium Tag Management or similar tag management platforms.
• Experience with Adobe Launch (formerly Adobe DTM) for tag deployment.
• Familiarity with Adobe Marketo and Workfront is highly desirable.

Analytical & Problem-Solving Skills

• Strong analytical abilities with proficiency in statistical concepts relevant to testing and experimentation.
• Advanced SQL skills for data extraction and manipulation.
• Ability to translate complex data into actionable insights and clear recommendations.

Why Choose Us: Te Kanorau me te Whakawhāiti mai

At Spark, we are constantly looking for ways to build a more inclusive culture. Our vision is for diversity and inclusion to be 'how things are done at Spark', embedded into our day-to-day activities, standards, and business practices. We want you to feel totally comfortable bringing your whole self to work regardless of your gender, ethnicity, orientation, age, or ability.

Sustainability: Toitū

Sustainability is a key focus for us. We are dedicated to supporting Aotearoa New Zealand's recovery and economic transformation. The principle of equity is at the very heart of our approach, and we remain committed to working in partnership to make a positive contribution to digital equity in line with our focus on Diversity and Inclusion.

Benefits: Awhina

Our people matter and we make sure we look after them. As a valued employee of Spark, we've got our people covered with a range of leading benefits including:

• Wellbeing: Comprehensive medical insurance, life and income protection. Access to wellbeing coaches, EAP and in-house Specialist Clinical support through our leading Mahi Tahi Wellness programme.
• Hybrid ways of working: For most teams at Spark this means being in the office for 4 days a week, and 1 day being flexible.
• Leave: In addition to four weeks annual leave, we offer purchased leave, enhanced parental leave support and study leave.
• Spark Credit: We provide permanent employees with $120 monthly Spark credit to use on any of our amazing products.
• Spark Share scheme: Periodically we offer the opportunity to buy into our share scheme.
• Career development: Access to an internal marketplace that connects employees with experiential, on the job learning across Spark.

Due to the nature and urgency of this role, we are only considering applicants that are based in New Zealand with permanent residency, citizenship, or a valid work visa (with at least 18 months remaining).

Key skills/competency

• Digital Analytics
• A/B Testing
• Personalisation
• Adobe Analytics
• Adobe Target
• Snowflake
• SQL
• Tealium Tag Management
• Data Modeling
• Conversion Optimisation