VP, Marketing Technology
Sony Pictures Entertainment
Job Overview
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Job Description
Overview
The VP, Marketing Technology at Sony Pictures Entertainment is a pivotal leadership role that drives the vision, strategy, and execution of technology solutions to empower global marketing teams. This executive, reporting to the Senior Vice President, Marketing & Distribution Technology, collaborates with cross-functional marketing teams, senior business stakeholders, and IT leaders.
Key Responsibilities
Strategic Leadership:
- Drive the vision, strategy, and execution of MarTech initiatives.
- Lead a motivated team to deliver global business value.
- Build a culture of continuous learning and disciplined experimentation.
- Communicate updates on performance, trends, and growth opportunities.
Technology & Innovation:
- Oversee evaluation and adoption of emerging marketing technologies.
- Ensure integration, scalability, and governance across ecosystems.
- Collaborate with Privacy, Legal, and InfoSec for compliance.
- Stay updated on digital and creative audience engagement tools.
Execution & Delivery:
- Lead cross-functional teams to deliver complex initiatives on time.
- Manage budgets, vendor relationships, and project portfolios.
- Drive operational efficiency through automation and standardization.
- Align technology initiatives with IT governance and standards.
Collaboration & Influence:
- Develop strong relationships with key marketing and business leaders.
- Serve as a trusted advisor by translating marketing goals to IT capabilities.
- Foster a culture of collaboration and continuous improvement.
- Champion IT as a strategic partner for innovation.
Qualifications
The ideal candidate holds a Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field, with over 10+ years of progressive experience in marketing technology and 6+ years in senior leadership roles. They must have a proven track record with enterprise-level marketing technology initiatives in media or entertainment organizations and deep expertise in cloud-based marketing ecosystems alongside emerging SaaS solutions.
Why Join Us
This opportunity allows you to influence how Sony Pictures Entertainment delivers stories globally through technology-driven marketing innovation. Work alongside visionary leaders to drive data-enabled, AI-powered, and audience-centric solutions.
Compensation
The anticipated base salary for this role is $205,000-$285,000 with potential annual incentives and comprehensive benefits.
Equal Opportunity
Sony Pictures Entertainment is an equal opportunity employer. Applications are evaluated without discrimination and accommodations are available upon request.
Key skills/competency
- Marketing Technology
- Strategic Leadership
- Innovation
- Enterprise Technology
- MarTech Platforms
- Digital Marketing
- Cloud Solutions
- CRM
- Automation
- Compliance
How to Get Hired at Sony Pictures Entertainment
- Research Sony Pictures Entertainment: Understand their mission, culture, and recent projects.
- Tailor your resume: Highlight experience in MarTech and leadership.
- Leverage network contacts: Connect with current employees on LinkedIn.
- Prepare for interviews: Focus on strategic and technical expertise.
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