SVP Creative Marketing @ Sony Pictures Entertainment
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About the SVP Creative Marketing Role at Sony Pictures Entertainment
Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers. As part of Sony Pictures Entertainment, SPTS produces 50+ shows each year including hits such as THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and PLATONIC.
Position Overview
This newly created role will lead the creative marketing team comprised of creative/social, production, design, and operations. Reporting to the EVP Franchise Management, the SVP will shape and elevate the brand vision, voice, and strategy for all SPTS IP, working closely with streaming and linear partners on platform launch campaigns and activations.
Key Responsibilities
- Lead a team of 15+ marketing professionals across multiple disciplines.
- Strategize, ideate, and execute 360 marketing campaigns and branding initiatives.
- Develop influential relationships with streaming and linear partners.
- Pivot the team to a social-first marketing organization.
- Create efficient marketing operations with process improvements and technology.
- Oversee creative direction for major event activations such as Comic Con.
- Support franchise management in turning series IP into revenue generating assets.
Requirements
The ideal candidate will have 15+ years of experience in creative television/streaming marketing leadership, proven success in executing streaming campaigns, and strong skills in creative strategy, production and operations. Experience in working with producers, creators, actors and negotiating creative differences is essential. A bachelor’s degree in Design, Advertising, Fine Art, Film or equivalent is required.
Compensation & Benefits
The anticipated base salary for this role is between $255K and $330K. In addition to base salary, the role may include annual incentives and comprehensive benefits.
Key Skills/Competency
- Creative Strategy
- Branding
- Campaign Management
- Team Leadership
- Social Media
- Television Content
- Production Oversight
- Operational Efficiency
- Analytics
- Project Management
How to Get Hired at Sony Pictures Entertainment
🎯 Tips for Getting Hired
- Customize your resume: Highlight creative leadership and campaign successes.
- Research Sony: Understand their brand, culture, and major shows.
- Showcase portfolio: Emphasize social media and TV campaign work.
- Prepare for interviews: Practice strategic and creative scenario questions.