Search Engine Optimization Consultant
Soni · New York, NY
- Hybrid
- Contract
- $85,000 / year
- New York, NY
Job highlights
- Execute SEO strategies for multi-location businesses.
- Optimize technical, on-page, and local SEO elements.
- Analyze performance with GA4, Search Console, and SEO tools.
- Manage local listings and online reputation.
- Drive organic traffic, visibility, and conversions.
About the role
SEO Specialist (Remote, U.S.)
Soni is partnering with a client seeking a hands-on SEO Specialist to support a large, multi-location business in improving online visibility, driving customer acquisition, and increasing conversion through organic channels. This role will focus on executing and optimizing SEO strategies across a high-volume portfolio of websites.
Responsibilities:
- Execute ongoing SEO optimization across a large portfolio of sites, including technical, on-page, and local SEO.
- Conduct keyword research, metadata optimization, internal linking, and content performance analysis.
- Manage and optimize local listings, including Google Business Profiles and other review platforms.
- Monitor and respond to online reviews, supporting overall reputation management efforts.
- Perform regular website audits to ensure site health, page speed, mobile optimization, and crawlability.
- Partner with development or CMS teams to resolve technical issues such as broken links, redirects, and duplicate content.
- Track and analyze performance using tools such as GA4, Search Console, and SEO platforms.
- Build and maintain reporting dashboards, providing actionable insights and recommendations.
- Continuously identify opportunities to improve organic traffic, visibility, and conversion rates.
Qualifications:
- 2–4+ years of hands-on SEO experience.
- Experience supporting multi-location or high-volume website environments preferred.
- Strong understanding of local SEO and listings management.
- Proficiency with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
- Experience working within CMS platforms such as WordPress.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Highly organized with the ability to manage multiple priorities simultaneously.
What Success Looks Like:
- Improved organic visibility and keyword rankings across locations.
- Increased traffic and conversion through organic channels.
- Consistent optimization of site performance and user experience.
- Strong local presence and positive online reputation across locations.
- Scalable SEO processes that support ongoing growth.
Key skills/competency
- Search Engine Optimization
- Technical SEO
- On-Page SEO
- Local SEO
- Keyword Research
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- WordPress
Skills & topics
- SEO Specialist
- Search Engine Optimization
- Technical SEO
- On-Page SEO
- Local SEO
- Keyword Research
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- WordPress
- Remote
- U.S.
How to get hired
- Tailor your resume: Highlight SEO experience, multi-location support, and tool proficiency.
- Showcase your skills: Quantify achievements in keyword rankings, traffic, and conversions.
- Prepare for technical questions: Be ready to discuss SEO audits and CMS experience.
- Demonstrate analytical ability: Practice translating data into actionable SEO insights.
- Research Soni's client needs: Understand challenges for large, multi-location businesses.
Technical preparation
Master GA4 and Search Console data analysis.,Practice technical SEO audits and recommendations.,Optimize Google Business Profiles effectively.,Develop expertise in SEMrush or Ahrefs.
Behavioral questions
How do you handle conflicting SEO priorities?,Describe a challenging local SEO campaign.,How do you communicate complex SEO data?,How do you stay updated with SEO changes?
Frequently asked questions
- What does a typical day look like for an SEO Specialist at Soni?
- A typical day for an SEO Specialist involves executing SEO optimizations across various websites, conducting keyword research, analyzing performance data, managing local listings, and collaborating with development teams to resolve technical SEO issues. You will also be responsible for reporting on key metrics and identifying opportunities for growth.
- What SEO tools are essential for this role?
- Proficiency with essential SEO tools is crucial. This includes Google Analytics, Google Search Console, and industry-standard SEO platforms like SEMrush or Ahrefs. Experience with WordPress or other CMS platforms is also highly valued.
- Does Soni offer opportunities for career growth for SEO Specialists?
- While this role supports a client, Soni is committed to professional development. Successful SEO Specialists can expand their expertise across diverse client needs and potentially take on more complex projects or leadership within SEO initiatives.
- How important is local SEO experience for this SEO Specialist position?
- Local SEO experience is very important for this role, as it involves supporting multi-location businesses. Your ability to manage local listings, Google Business Profiles, and online reputation across numerous locations will be a key factor in your success.
- What kind of website environments will I be working with as an SEO Specialist?
- As an SEO Specialist, you will support a client with a large portfolio of websites, often in a high-volume, multi-location business environment. This means managing and optimizing SEO for numerous distinct web presences simultaneously.