Head of Marketing

Head of Marketing

The Opportunity: Build the Marketing Machine

We need a Head of Marketing who is more than a brand builder—we need a Lead Generation and Nurturing expert. Your goal is to turn the "nozzle" on leads and ensure they are nurtured through education and decision cycles until they become customers. This role is for someone who thinks strategically but can also get their hands dirty building the foundation and optimizing from there.

You will build our marketing muscle from Ok to Excellence, building upon the strong tactical foundations already in place across SEO, Ads, and conversion funnels—moving beyond simple ad experiments to create a sophisticated creative machine that captures the attention of real estate investors and partners while reflecting our brand. You will also partner with the CEO, Operations, Sales, and other teams to build purpose-built tools using AI and iterative methods.

What You Will Own

Performance Marketing

• Own and optimize Ads, SEO, and Retargeting. You must be able to justify every dollar of ad spend by demonstrating a direct line to revenue.

The Nurture Engine

• Use AI and software to build “expert-led” lead magnets and email sequences in partnership with Sales leadership. You’ll create systems that engage prospects as if they are speaking to a Cost Segregation expert, moving them from “curious” to “ready to buy.” Experience in GoHighLevel is required. Familiarity with Make.com, Zapier, or Claude Cowork is optional but a strong indicator of fit if you have used these tools.

Operations & CRM

• Optimize the CRM (GoHighLevel experience required) to ensure no lead is left behind and that all retargeting triggers based on user behavior. Build a vision and strategy of how we can scale non-linearly.

Site Optimization

• Identify gaps on the website and build high-converting landing pages and funnels and informational pages that clearly communicate the benefits of Cost Segregation and the values of Seneca in a way that drives conversions. Attract more of the same clients, and open up new channels.

AI Innovation

• Implement AI workflows for content experiments and retargeting to keep acquisition costs low while scaling. Build systems that enable rapid testing and experimentation and deliver value.

Who You Are

The “Marketing As a Tool For Sales” Believer

• You understand that marketing exists to make the sales team’s job easier. You are a hands-on executor who can both strategize and pull the technical levers. You back up your ideas with clear reasoning and measurable impact.

Systems Thinker

• You see inefficiencies in a CRM or lead flow and feel compelled to improve them to deliver outcomes faster.

Performance Minded

• You live in the metrics—lead count, CPL, CAC, and AB testing, and conversion rates. You are motivated by performance and comfortable tying your compensation to the growth you drive.

AI-Savvy

• You actively explore ways to use AI both personally and professionally and are excited to implement these tools (alongside non-AI tools) to outperform traditional linear growth models.

Key skills/competency

• Lead Generation
• Performance Marketing
• CRM Optimization
• AI Marketing
• SEO
• Conversion Rate Optimization (CRO)
• Email Marketing
• GoHighLevel
• Marketing Strategy
• Sales Enablement