Assistant Manager, Global Public Relations

About Sol de Janeiro

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You’ll Do

Sol de Janeiro is seeking an Assistant Manager, Global Public Relations. This is a highly executional role supporting the Global PR team in the day-to-day management of press initiatives, product launches, and media relations. This individual will play a critical role in ensuring seamless coordination of tactics across campaigns, agencies, and internal teams.

What You’ll Be Working On

Press & Media Coordination

• Support day-to-day communication with global and regional PR agencies to ensure alignment and timely execution
• Assist in coordinating media outreach, including building and maintaining press lists across beauty, business, and culture verticals
• Track and monitor press coverage daily, ensuring accuracy and timely sharing with internal stakeholders
• Manage inbound press requests, including product information, imagery, and interview coordination

Launch & Campaign Execution

• Support the execution of global PR campaigns and product launches, ensuring timelines, deliverables, and key milestones are met
• Maintain and update launch trackers, ensuring cross-functional alignment across PR, marketing, and social teams
• Assist in the development and distribution of press materials, including press releases, fact sheets, and media kits
• Track campaign progress across markets and flag risks or delays proactively

Sample & Gifting Management

• Coordinate product seeding and gifting logistics across press and influencer initiatives
• Manage sample inventory, including tracking availability, allocations, and shipments
• Partner with internal and external teams to ensure timely and accurate delivery of all send-outs
• Maintain detailed records of gifting to support reporting and follow-up

Event & Experiential Support

• Assist in the planning and execution of press events, previews, and brand activations
• Support guest list development, outreach, RSVP tracking, and confirmations
• Coordinate event logistics including run of show, materials, and vendor communication
• Provide on-site support to ensure seamless execution and strong guest experience

Administrative & Operational Support

• Maintain and update the Global PR Tracker with a high level of accuracy and consistency
• Support reporting needs, including compiling coverage, tracking KPIs, and assisting in performance summaries
• Manage calendars, meeting coordination, and follow-ups for the team
• Organize and maintain internal documents, assets, and press materials for easy access

Agency & Cross-Functional Coordination

• Support communication between internal teams and agency partners to ensure alignment and clarity
• Assist in gathering inputs and consolidating feedback across stakeholders
• Help prepare materials for internal and external meetings, including agendas and recaps

Process & Efficiency Support

• Identify opportunities to improve processes, trackers, and workflows to increase team efficiency
• Ensure consistency across documentation, timelines, and communication
• Take ownership of recurring tasks and systems that keep the PR function running smoothly

Must Haves

• 2–4 years of experience in public relations, communications, or a related field (agency or in-house preferred)
• Strong organizational and project management skills, with the ability to manage multiple workstreams and deadlines in a fast-paced environment
• Exceptional attention to detail and ability to maintain accuracy across trackers, timelines, and deliverables
• Excellent written and verbal communication skills, with a clear and professional tone
• Experience supporting media outreach, press list development, and coverage tracking
• Proficiency in Microsoft Office, particularly PowerPoint, with experience building and formatting decks for internal and external use
• Familiarity with PR tools and platforms (e.g., Meltwater, Cision)
• Experience with Canva and Adobe Photoshop is a plus
• Demonstrated ability to follow through on tasks with minimal oversight and a strong sense of accountability
• Strong interpersonal skills and ability to work cross-functionally with internal teams and external partners
• Proactive, solutions-oriented mindset with the ability to anticipate needs and problem-solve quickly
• Ability to manage a high volume of detail-oriented tasks while maintaining organization and composure
• Positive, team-oriented attitude with a willingness to learn and grow within public relations
• Passion for beauty, media, and brand storytelling

Salary Range

$80,000 USD - $90,000 USD

Why Sol de Janeiro?

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand

Key skills/competency

• Public Relations
• Media Relations
• Campaign Execution
• Project Management
• Communication Skills
• Press Materials
• Brand Storytelling
• Product Launches
• Event Planning
• Cross-Functional Collaboration