Partner & Program Marketing Manager

About the Role

SoftwareOne is seeking a Partner Marketing Manager to lead co-marketing initiatives with both reseller channel partners and ISV (Independent Software Vendor) relationships. This is a crucial role requiring strategic thinking and hands-on execution to build joint marketing programs, enable partners for market success, and drive awareness and pipeline through key third-party partnerships. You will collaborate with our channel team to support resellers and partners selling SoftwareOne solutions, and with our ISV team to develop co-marketing programs with enterprise software vendors. The ideal candidate has prior experience in partner or channel marketing within a B2B technology environment, understands reseller and ISV partner programs, and can create programs that yield measurable pipeline results for all parties involved.

SoftwareOne is an AI-forward company committed to leveraging AI across its operations. We seek individuals who are curious, hands-on, actively use AI, and lead by example in a constantly evolving technological landscape.

Role & Responsibilities

Channel Partner Marketing

• Develop and execute co-marketing programs with SoftwareOne's channel partners to drive joint pipeline and revenue growth.
• Serve as the primary marketing point of contact for the channel team, translating business priorities into actionable marketing programs and campaigns.
• Build and maintain a library of partner-ready marketing assets, including campaign toolkits, email templates, landing pages, and sales collateral.
• Manage partner marketing development funds (MDF) effectively, ensuring investments are tracked and tied to measurable outcomes.
• Support partner recruitment and onboarding with marketing materials that highlight the SoftwareOne partner value proposition.
• Track and report on channel marketing performance, including lead volume, pipeline contribution, and partner engagement.

ISV Co-Marketing

• Build and manage co-marketing relationships with SoftwareOne's key ISV partners.
• Develop joint go-to-market plans with ISV partners aligned to shared business objectives and campaign calendars.
• Coordinate joint demand generation activities such as webinars, events, digital campaigns, and content partnerships.
• Navigate ISV partner portals, co-marketing request processes, and MDF programs to maximize resources for joint activities.
• Ensure SoftwareOne is prominently featured in ISV partner ecosystems, including directories, marketplace listings, and co-sell programs.
• Act as an internal advocate for ISV partner priorities, informing sales and marketing teams about partner updates and resources.

Strategy & Planning

• Develop an annual partner marketing plan for both channel and ISV activities, aligning with SoftwareOne's marketing and revenue goals.
• Prioritize partner marketing investments based on revenue potential, strategic importance, and partner engagement.
• Conduct regular business reviews with key partners to assess performance and align on priorities.
• Stay current on partner landscape trends, including new co-sell models and marketplace dynamics.
• Collaborate with the broader marketing team to integrate partner activity into demand generation efforts.

Content & Sales Enablement

• Create and manage partner-facing content, including joint solution briefs, case studies, and battle cards.
• Develop internal enablement materials to help the SoftwareOne sales team understand partner solutions and selling strategies.
• Translate complex technology topics into clear, compelling marketing messages.
• Maintain consistent brand standards across all partner-facing materials, adhering to SoftwareOne and ISV co-branding requirements.

This role involves approximately 10% potential occasional travel.

Job Requirements

What you offer

• 5+ years of experience in B2B technology marketing, with at least 3 years in partner or channel marketing.
• Demonstrated experience building and executing co-marketing programs with reseller or channel partners, including MDF management and campaign execution.
• Strong understanding of channel ecosystems, resellers, and partner-led sales motions.
• Proven ability to develop strategy and execute programs independently.
• Excellent written communication and content creation skills, with the ability to simplify complex technology for business audiences.
• Strong project management skills for managing multiple partner relationships and programs.
• Experience with CRM and marketing automation platforms.

Preferred

• Familiarity with technology services, software licensing, or cloud solutions.
• Knowledge of co-sell and marketplace programs.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Success Criteria

• Partner-sourced leads, pipeline value, active partner relationships, and partner-influenced revenue as a percentage of new business.
• Meeting quarterly partner lead targets, growing the active partner base, executing co-marketing activities, and improving partner lead-to-opportunity conversion over time.

Organizational Alignment

• This role reports to the Director of Marketing.
• Collaboration with Channel and Alliances teams.

What we offer

• Generous pay with a bonus structure.
• An independent and empowering work environment with minimal red tape.
• Substantial benefits package including comprehensive medical, dental, and vision coverage, with strong employer contributions.
• Additional voluntary coverage options for pets, identity theft protection, and accident/critical illness.
• 401k program with employer matching (50% up to 10% of employee contributions).
• Wellness plan with premium credits and employer contributions to a savings plan.
• Access to EAP, concierge services, and pre-paid legal services at no cost.
• Abundant time off, including paid holidays, floating holidays, birthday off, volunteer day, and discretionary time off (DTO).
• Employee stock purchase plan.
• Extensive learning and development opportunities, including tuition reimbursement.

Specific to Nashville and Milwaukee office employees: company-paid parking.

We foster a winning culture, an inclusive environment, and friendly colleagues worldwide. As a remote-friendly organization, we have colleagues working remotely full or part-time.

Compensation

Target compensation for this role is $115,000 - $135,000 USD (base salary and bonus). Actual offers may vary based on qualifications, experience, education, and work location. Candidates residing in Hawaii cannot be considered at this time.

Company Description

SoftwareOne and Crayon have united to form a premier, AI-powered global software and cloud solutions provider with an ambitious vision for the future. Operating in over 70 countries with a team of over 13,000 professionals, we offer exceptional opportunities for talent to develop, make a significant impact, and shape the future of technology. Our people are at the core of our business. We empower our teams to collaborate internationally, innovate boldly, and continuously enhance their skills through world-class learning and development programs. Whether your passion lies in cloud, software, data, AI, or building strong client relationships, you will find a supportive environment to thrive. Join us to be part of a purpose-driven culture where your ideas are valued, your growth is prioritized, and your career can achieve global reach.

Key skills/competency

• Partner Marketing
• Channel Marketing
• ISV Marketing
• Co-Marketing Programs
• Demand Generation
• B2B Technology Marketing
• Content Creation
• Sales Enablement
• Marketing Strategy
• Program Management