Market Intelligence Analyst

Market Intelligence Analyst

SoftExpert, a market leader in software solutions for integrated compliance, innovation, and digital transformation of processes, is seeking an analytical, curious, and results-oriented individual to join their Marketing team. As a large company with over 900 employees, 3,000+ clients, and 3 million users across 50+ countries, SoftExpert is expanding globally and aims to reach every corner of the world with its solutions.

The mission of this position is to transform data and information into practical directions for business growth. This involves supporting the prioritization of segments, regions, Ideal Customer Profiles (ICPs), messaging, and initiatives based on performance, competitive landscape, and market trends.

Responsibilities and duties

• Conduct studies and analyses using internal data (CRM, funnel, marketing, sales, client portfolio) and external sources (market reports, associations, benchmarks, surveys).
• Monitor the market, competitors, and trends, identifying opportunities, risks, and relevant business movements.
• Support the definition and prioritization of strategic initiatives, considering market potential, impact, effort, and business alignment.
• Track marketing and sales indicators, identifying variations, bottlenecks, and opportunities throughout the funnel.
• Diagnose performance changes (e.g., pipeline drop, conversion, churn, win rate), structuring hypotheses, analyses, and action recommendations.
• Support the definition of goals, indicators, and monitoring routines, providing greater visibility for decision-making.
• Produce executive materials, such as presentations, analyses, and one-pagers with clear, action-oriented storytelling.
• Act transversally with Marketing, Sales, and Product teams, connecting data, market context, and business needs.
• Contribute to the evolution of market intelligence practices, tools, and methodologies within the company.

Requirements and qualifications

• Previous experience in Market Intelligence, Strategy, Performance, Research, or related areas.
• Ability to transform analyses into actionable recommendations and plans for business areas.
• Completed higher education in Administration, Economics, Engineering, or related fields.
• Advanced Excel or Google Sheets skills.
• Experience with executive presentations (PowerPoint or Google Slides).
• Good communication and ability to work with different areas and hierarchical levels.
• Advanced English proficiency.

Differentiators

• Experience in B2B technology or SaaS companies.
• Experience with BI tools and data analysis.
• Knowledge of SQL, VBA, or programming languages.
• Knowledge of markets for solutions like ECM, BPM, QMS, GRC, or corporate management platforms.
• Intermediate Spanish, or other languages.

What we offer our #Experts?

• Unimed Health Plan: No monthly fee for the holder and only 30% co-payment.
• PLR: Annual Profit Sharing bonus.
• Meal or Food Voucher: R$950.00 benefit, no payroll discount.
• Education Assistance: Study grants for languages, undergraduate, postgraduate, or specialization courses, with monthly reimbursement up to 70%.
• TotalPass: Access to gyms, psychologists, and nutritionists across Brazil with an exclusive discount.
• SulAmerica Dental Plan.
• Awarded Referral Program: Refer a friend and receive bonuses.
• Free Online Courses: Enhance your skills with 100% free courses developed by SoftExpert.
• Internal and External Training: Investment in your growth with training programs.
• Pharmacy convenio.
• Life Insurance.

Key skills/competency

• Market Intelligence
• Data Analysis
• Strategic Planning
• Competitive Analysis
• Business Growth
• CRM
• Sales Performance
• Marketing Performance
• Executive Presentations
• B2B Technology