Product Marketing Manager
@ SoFi

New York, NY
$130,000
On Site
Full Time
Posted 1 day ago

Your Application Journey

Personalized Resume
Apply
Email Hiring Manager
Interview

Email Hiring Manager

XXXXXXXXX XXXXXXXXX XXXXXXXXXX****** @sofi.com
Recommended after applying

Job Details

Who We Are

Shape a brighter financial future with SoFi, a next-generation financial services company and national bank. With innovative mobile-first technology, we help millions of members reach their goals.

The Role

As a Product Marketing Manager at SoFi, you will drive growth and innovation across SoFi Checking & Savings, Invest, Insurance, Small Business, and AtWork products. You will conduct competitive and user research, develop channel, creative and UX strategies, and lead marketing campaigns that impact member growth and overall business performance.

What You’ll Do

  • Lead referral channels and optimize offers and messaging.
  • Develop and own A/B testing and UX design strategy for product web pages.
  • Manage offers, sweepstakes, and marketing claims including creative briefs and performance reporting.
  • Collaborate cross-functionally to improve end-to-end conversion and customer experience.
  • Conduct competitive and consumer trend research to refine marketing messaging.

What You’ll Need

A strong, detail-oriented, and data-driven marketer who is an advocate for the consumer. You will have proven experience in launching successful marketing campaigns, excellent project management skills, and the ability to think both analytically and creatively. A bachelor’s degree and 5+ years of marketing experience are required, with financial services experience preferred.

Compensation And Benefits

A competitive base pay is offered along with comprehensive benefits. For more details, visit the SoFi Benefits page.

Key skills/competency

  • Growth
  • Campaign
  • UX
  • Analytics
  • Data-driven
  • Competitive research
  • Marketing strategy
  • Project management
  • Creative briefs
  • Conversion optimization
Apply without a personalized resume

How to Get Hired at SoFi

🎯 Tips for Getting Hired

  • Customize your resume: Highlight product marketing achievements and data insights.
  • Research SoFi: Understand their innovative financial approach and culture.
  • Emphasize cross-functional skills: Show project management and team collaboration.
  • Prepare for analytical questions: Practice discussing campaign performance metrics.

📝 Interview Preparation Advice

Technical Preparation

Study A/B testing and UX design strategies.
Analyze funnel drop-offs using analytics tools.
Learn competitive research and data analysis.
Review web optimization and conversion techniques.

Behavioral Questions

Describe a past cross-functional project.
Explain decision-making in fast-paced situations.
Discuss handling multiple priorities effectively.
Share experience collaborating with diverse teams.

Frequently Asked Questions