Director, Product Marketing
@ SoFi

New York, New York, United States
$150,000
On Site
Full Time
Posted 5 hours ago

Your Application Journey

Personalized Resume
Apply
Email Hiring Manager
Interview

Email Hiring Manager

XXXXXXXXX XXXXXXXXXXX XXXXXXXXX****** @sofi.com
Recommended after applying

Job Details

About SoFi

Shape a brighter financial future with us. At SoFi, we are a next-generation financial services company and national bank using innovative, mobile-first technology. We are at the forefront of an industry transformation to help members achieve personal financial goals.

Role Overview

The Director, Product Marketing is the CMO for SoFi's product, responsible for customer acquisition, go-to-market strategy, and engagement marketing for Insights. This high-visibility and high-impact role drives growth, optimizes channels, and creates compelling narratives to empower members.

Essential Functions & Responsibilities

  • Set marketing vision, strategy, and OKRs for Insights.
  • Own targets for customer acquisition, engagement, and monetization.
  • Manage budgets and analyze CAC, LTV/CAC with channel partners.
  • Optimize channel mix via collaboration with creative and channel teams.
  • Define target member, customer journey, and market segmentation.
  • Iterate on product positioning, messaging, and competitive differentiation.
  • Conduct consumer research to derive actionable insights.
  • Partner with Product Management to streamline customer experience.
  • Monitor market shifts, competitive threats, and external factors.

Qualifications

  • 8+ years of marketing experience with revenue responsibility.
  • Strong strategic and tactical execution skills.
  • Expertise in customer research and data-driven analytics.
  • Excellent storytelling and communication abilities.
  • Bachelor’s degree required; MBA encouraged.

Compensation & Benefits

Competitive base pay with comprehensive benefits. Final offer based on experience, skills, and location. Visit our Benefits at SoFi page for more details.

Equal Employment Opportunity

SoFi is committed to an inclusive culture and equal opportunity. Reasonable accommodations provided for disabilities during the application process.

Key Skills/Competency

Product Marketing, Strategy, Go-to-Market, Customer Acquisition, Engagement, Analytics, Budgeting, Research, Storytelling, Cross-Functional

Apply without a personalized resume

How to Get Hired at SoFi

🎯 Tips for Getting Hired

  • Research SoFi's culture: Understand their mission, values, and products.
  • Customize your resume: Highlight product marketing and strategic roles.
  • Showcase analytics skills: Use data-driven examples and case studies.
  • Prepare for interviews: Demonstrate cross-functional collaboration experience.

📝 Interview Preparation Advice

Technical Preparation

Review digital marketing tools and metrics.
Practice data analysis and CAC computations.
Study channel mix optimization strategies.
Familiarize with mobile-first technology trends.

Behavioral Questions

Describe past cross-functional team experiences.
Explain decision-making under budget constraints.
Discuss overcoming challenging marketing targets.
Share examples of strategic campaign leadership.

Frequently Asked Questions