Technical Product Marketing Manager
Socure · United States
- Hybrid
- Full-time
- $195,000 / year
- United States
Job highlights
- Drive product marketing strategy with technical depth.
- Translate complex tech into compelling narratives.
- Analyze competitors and define positioning.
- Enable sales and partners with technical content.
- Demonstrate thought leadership in identity verification.
About the role
About Socure
Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day. We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.About The Role
We are looking for a Technical Product Marketing Manager (tPMM) to join our team and help drive our product marketing strategy by deeply understanding Socure’s technology, crafting compelling narratives, and enabling both internal and external stakeholders with clear, technical messaging. If you have a passion for AI-driven fraud prevention and identity verification, and enjoy distilling complex technical concepts into digestible stories, we want to hear from you!Location Requirements
We are currently only able to hire candidates located in one of our location hubs: New York City, NY; Washington, DC; Seattle, WA; Miami, FL; San Francisco, CA.Responsibilities
- Deep Product Understanding: Develop a comprehensive technical understanding of Socure’s products, platform, and integrations. Analyze and document technical nuances, workflows, and architectures to articulate the "how" behind product functionality.
- Technical Storytelling: Translate complex technical details into compelling, easy-to-understand narratives that resonate with both technical and business audiences. Craft messaging that highlights the unique power of Socure’s technology and the measurable impact on customers’ business outcomes.
- Competitive Intelligence: Conduct in-depth technical analysis of competitors’ products to identify strengths, weaknesses, and differentiation points. Develop competitive positioning strategies that showcase Socure’s superiority in the identity verification and fraud prevention market.
- Collaboration With Product Management: Work closely with product managers to understand roadmaps, new features, and technical use cases to inform go-to-market strategies. Provide technical feedback and ensure market needs are being addressed during product development.
- Technical Enablement: Create in-depth technical enablement materials for sales, customer success, and partners, including solution guides, architecture diagrams, and FAQs. Lead technical workshops and trainings to ensure internal teams can articulate the product’s technical value effectively.
- Thought Leadership: Write and publish technical whitepapers, blogs, and case studies that demonstrate Socure’s innovation and leadership. Represent Socure in technical discussions with customers, partners, and at industry events.
- Leverage AI: Scale quality and production of assets by leveraging AI tools like ChatGPT's Deep Research to enhance technical marketing materials.
Qualifications
- 5+ years of experience in technical product marketing, product management, solutions engineering, or related roles in the identity verification, fraud, or risk industries.
- Strong technical acumen with the ability to understand APIs, machine learning, and cloud-based architectures.
- Exceptional storytelling skills with the ability to distill technical complexity into clear, value-driven messaging.
- Experience working cross-functionally with sales, product management, and engineering teams.
- Strong analytical skills with experience conducting competitive analysis and market research.
- Excellent writing and communication skills, with experience producing technical content such as whitepapers, blog posts, and case studies.
- Experience using AI tools for content generation, research, and technical enablement is a plus.
Key skills/competency
- Technical Product Marketing
- Identity Verification
- Fraud Prevention
- AI/Machine Learning
- API Understanding
- Cloud Architectures
- Competitive Analysis
- Technical Storytelling
- Go-to-Market Strategy
- Sales Enablement
Skills & topics
- Technical Product Marketing
- Product Marketing Manager
- Identity Verification
- Fraud Prevention
- AI
- Machine Learning
- API
- Cloud
- SaaS
- B2B Marketing
How to get hired
- Tailor your resume: Highlight experience in technical product marketing, identity verification, and AI/ML. Quantify achievements where possible.
- Showcase technical acumen: Emphasize your understanding of APIs, machine learning, and cloud architectures in your application.
- Demonstrate storytelling skills: Prepare examples of how you've translated complex technical concepts into clear, impactful messages for different audiences.
- Research Socure's technology: Understand their products, platform, and their impact on the digital economy to align your application with their mission.
- Network and engage: Follow Socure on social media and engage with their content to show genuine interest and understand their company culture.
Technical preparation
Master Socure's product APIs and architecture.,Deep dive into ML and AI in identity verification.,Analyze competitors' technical capabilities.,Practice explaining complex tech simply.
Behavioral questions
Describe a complex technical concept you simplified.,How do you collaborate with product and engineering?,Tell me about a time you influenced strategy.,How do you stay updated on industry trends?
Frequently asked questions
- What technical skills are essential for the Technical Product Marketing Manager role at Socure?
- For the Technical Product Marketing Manager position at Socure, essential technical skills include a strong understanding of APIs, machine learning, and cloud-based architectures. You should also be adept at analyzing complex technical details and translating them into clear, compelling narratives for various audiences. Experience with identity verification and fraud prevention technologies is highly valued.
- How does Socure leverage AI in its products and marketing efforts?
- Socure utilizes AI extensively in its identity verification and fraud prevention solutions. In this Technical Product Marketing Manager role, you will be expected to leverage AI tools, such as ChatGPT's Deep Research, to scale the quality and production of technical marketing materials, demonstrating an understanding of how AI drives innovation in their offerings.
- What is the typical career progression for a Technical Product Marketing Manager at Socure?
- While specific career paths can vary, a Technical Product Marketing Manager at Socure can progress into more senior marketing roles, lead product marketing for specific product lines, or move into broader product management or strategic roles. The emphasis on taking ownership and driving impact at Socure suggests opportunities for significant growth.
- What kind of technical content will I be expected to produce as a Technical Product Marketing Manager at Socure?
- As a Technical Product Marketing Manager at Socure, you will create a range of technical content, including solution guides, architecture diagrams, FAQs, technical whitepapers, blogs, and case studies. You will also develop enablement materials for sales, customer success, and partners, ensuring they can effectively communicate the product's technical value.
- How important is competitive intelligence in this Technical Product Marketing Manager role?
- Competitive intelligence is crucial. You will be expected to conduct in-depth technical analysis of competitors' products, identify their strengths and weaknesses, and develop positioning strategies that highlight Socure's advantages in the identity verification and fraud prevention market. This ensures Socure maintains its leadership position.
- Can I apply for the Technical Product Marketing Manager position if I am not located in one of the specified hubs?
- Currently, Socure can only hire candidates located in one of their specified location hubs: New York City, NY; Washington, DC; Seattle, WA; Miami, FL; or San Francisco, CA. If you are not located in one of these areas, you may not be eligible for this particular role, but we encourage you to check for future opportunities.