Lifecycle Marketing Manager
Social Discovery Group · United States
- Hybrid
- Full-time
- $100,000 / year
- United States
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Job highlights
- Drive customer engagement and revenue via lifecycle marketing.
- Execute email, SMS, and push notification campaigns.
- Utilize Clevertap for advanced marketing strategies.
- Analyze data and conduct A/B testing for optimization.
- Work remotely with comprehensive benefits.
About the role
About Social Discovery Group
Social Discovery Group (SDG) is a global leader in social discovery, uniting millions of users across dozens of products. We address loneliness and disconnection by transforming virtual intimacy into a new norm, redefining how people interact and connect worldwide. Our portfolio features social entertainment platforms like DateMyAge, Dating.com, EuroDate, Dil Mil, and Cupid Media, with a presence in over 150 countries. We foster a dynamic international team of 1000+ IT professionals and digital nomads, working remotely from diverse locations including Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia, and more.We are proud recipients of the "Great Place to Work" award (USA & Japan, 2024–2025) and recognized as a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).
Lifecycle Marketing Manager
We are seeking a motivated Lifecycle Marketing Manager to enhance customer engagement, satisfaction, and revenue through innovative lifecycle marketing strategies.Main Tasks
- Develop and execute lifecycle marketing strategies to boost customer engagement, satisfaction, and revenue.
- Create and manage customer segmentation and targeting strategies for an optimized customer journey.
- Develop and execute email marketing campaigns, including promotional content, newsletters, and triggered messages.
- Develop and execute SMS and push notification campaigns for multi-channel customer engagement.
- Monitor and analyze campaign performance to maximize results and ROI.
- Collaborate with product, design, and analytics teams on integrated marketing campaigns.
- Gain deep insights into customer behavior, preferences, and needs to shape marketing strategy.
- Establish and maintain a testing and experimentation framework for continuous improvement.
What We Expect From You
- Strong proficiency with the Clevertap Platform.
- Excellent self-management and organizational skills.
- Strong analytical abilities and data-driven decision-making.
- Solid understanding of customer behavior and segmentation.
- Proven experience with A/B testing and experimentation.
- Experience in SMS and push notification marketing.
- Proficiency in HTML and CSS for email design.
- Basic graphic design skills for email marketing, with a passion for learning.
What We Offer
- Full-time REMOTE OPPORTUNITY.
- Competitive pay range, discussed during the recruitment process.
- 6% 401K retirement match.
- Comprehensive healthcare benefits (medical, dental, vision).
- Generous time-off: 14 PTO days, 9 sick days, and company holiday during the last week of the year.
Skills & topics
- Lifecycle Marketing
- Marketing Manager
- Customer Engagement
- Email Marketing
- SMS Marketing
- Push Notifications
- Clevertap
- Marketing Strategy
- Remote
- Digital Marketing
How to get hired
- Tailor your resume: Highlight Clevertap, lifecycle marketing, and campaign management experience.
- Showcase data skills: Emphasize your analytical abilities and A/B testing experience.
- Demonstrate multi-channel expertise: Detail your experience with email, SMS, and push notifications.
- Research SDG's mission: Align your application with their goal of social connection.
- Prepare for remote work: Discuss your self-management and remote collaboration skills.
Technical preparation
Master Clevertap platform features and functionalities.,Practice HTML/CSS for responsive email design.,Develop A/B testing strategies for campaigns.,Analyze campaign data for actionable insights.
Behavioral questions
How do you prioritize competing marketing initiatives?,Describe a time you used data to improve campaigns.,How do you collaborate with product and design teams?,How do you stay updated on marketing trends?
Frequently asked questions
- What are the key responsibilities of a Lifecycle Marketing Manager at Social Discovery Group?
- The Lifecycle Marketing Manager at Social Discovery Group is responsible for developing and executing strategies to increase customer engagement, satisfaction, and revenue. This involves managing customer segmentation, running email, SMS, and push notification campaigns, analyzing performance, and collaborating with cross-functional teams. A strong understanding of customer behavior and experience with A/B testing are also key.
- What specific marketing platforms or tools are essential for this Lifecycle Marketing Manager role at Social Discovery Group?
- Strong knowledge of the Clevertap Platform is essential for this Lifecycle Marketing Manager position at Social Discovery Group. Additionally, proficiency in HTML and CSS for email design is required, along with experience in SMS and push notification marketing tools.
- Does Social Discovery Group offer remote work for the Lifecycle Marketing Manager position?
- Yes, Social Discovery Group offers a full-time REMOTE OPPORTUNITY for the Lifecycle Marketing Manager role. They are recognized as a Top-5 Company for Work-From-Anywhere Jobs.
- What kind of benefits does Social Discovery Group provide for this Lifecycle Marketing Manager role?
- Social Discovery Group offers comprehensive benefits for the Lifecycle Marketing Manager role, including healthcare benefits (medical, dental, and vision insurance), a 6% 401K retirement match, and generous time-off benefits (14 PTO days, 9 sick days, and the last week of the year off as a company holiday).
- How does Social Discovery Group approach customer segmentation and personalization for marketing campaigns?
- Social Discovery Group focuses on creating and managing customer segmentation and targeting strategies to optimize the customer journey. They also emphasize building a deep understanding of customer behavior, preferences, and needs to inform their marketing strategies and personalize campaigns.
- What is expected in terms of analytical skills for the Lifecycle Marketing Manager role at Social Discovery Group?
- Strong analytical skills are a key expectation for the Lifecycle Marketing Manager at Social Discovery Group. Candidates should be able to use data to make informed decisions, monitor and analyze campaign performance to optimize results and ROI, and maintain a testing and experimentation framework.