Senior Customer Marketing Manager

Senior Customer Marketing Manager

Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud.

Who You Are

Snowflake is seeking a strategic, customer-obsessed Senior Manager, Customer Marketing to join our Brand Marketing organization. This role will focus on developing and executing customer marketing strategies aligned to Snowflake’s product categories, working closely with Product Marketing, Product, Sales, and GTM teams.

You are passionate about customer storytelling and thrive in ambiguity. You know how to identify the right customer voices, build trust with senior stakeholders, and translate technical outcomes into compelling narratives. You’re comfortable leading high-touch engagements with Snowflake’s most strategic customers and influencing internal teams at all levels.

This role reports to the Director of Customer Marketing and partners closely with teams across Marketing, Sales, and Product.

What You’ll Do

• Put the customer first by building trusted, long-term relationships with Snowflake’s top customers and telling their stories in ways that create mutual value.
• Own customer marketing initiatives aligned to key product categories, supporting priority launches, GTM motions, and strategic narratives.
• Execute high-touch customer marketing campaigns with Snowflake’s most strategic and visible customers, including executive-level engagements.
• Partner with Product Marketing, Product, Sales, Demand Generation, and Partner teams to identify strong customer champions and reference opportunities.
• Serve as a trusted advisor to cross-functional stakeholders on how to leverage customer stories for maximum impact.
• Develop and scale customer advocacy content, including case studies, videos, testimonials, webinars, blogs, event activations, and speaker engagements.
• Support customer storytelling needs for major events, webinars, and conferences, from sourcing speakers to speaker prep and execution.
• Strategically recruit, nurture, and manage customer advocates, maintaining an ongoing communication and engagement cadence.
• Track, analyze, and report on the performance of customer marketing campaigns and programs.
• Stay current on customer marketing best practices and evolving product narratives to continuously improve how we show up in market.

What You’ll Have

• A customer-centric mindset with a strong bias toward action and ownership.
• Proven ability to manage multiple complex initiatives simultaneously in a fast-moving environment.
• Strong understanding of the customer lifecycle and the role customer marketing plays across acquisition, expansion, and retention.
• Technical curiosity and comfort learning new products and use cases, with the ability to collaborate effectively with Product and Product Marketing teams.
• Demonstrated experience building relationships with enterprise customers, from practitioners to executive leaders.
• Excellent written and verbal communication skills, with strong storytelling instincts.
• Highly organized, self-directed, and effective in cross-functional environments.
• Strong project management skills and attention to detail.

Preferred Skills And Education

• 8+ years of experience in customer marketing, product marketing, executive programs, or related B2B marketing roles.
• Experience running high-touch customer or executive marketing programs.
• Background in B2B SaaS or enterprise technology environments.
• Ability to influence senior stakeholders with confidence and credibility.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience with Google Suite, Salesforce, Tableau, and Wrike.

About the Team

The Snowflake Customer Marketing team is a small, tight-knit, dynamic group who are responsible for building and maintaining customer relationships to drive retention, loyalty, and advocacy. We’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. If you want to play a part in building a global iconic brand that puts customers first, we want to hear from you!

Compensation and Benefits

The estimated base salary range for this role is $158,000 - $206,800. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

Key skills/competency

• Customer Marketing
• Brand Marketing
• Storytelling
• B2B SaaS
• Enterprise Technology
• Relationship Building
• Project Management
• Cross-functional Collaboration
• Content Development
• Customer Advocacy