Product Marketing Manager GTM & Line of Busines...
@ Snowflake

London, England, United Kingdom
$150,000
On Site
Full Time
Posted 1 day ago

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XXXXXXXX XXXXXXXXXXXXX XXXXXXXX***** @snowflake.com
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Job Details

About Snowflake

Snowflake empowers enterprises and individuals to achieve their full potential. With a culture built on impact, innovation, and collaboration, Snowflake is at the forefront of the data revolution, delivering the world’s greatest data, applications, and AI/ML platform.

Role Overview

The Product Marketing Manager GTM & Line of Business EMEA will conceive and execute go-to-market plans that drive awareness, adoption, and success with Line of Business leaders across industries. This cross-functional role collaborates with account teams, field marketing, technical sales, industry specialists, and global PMM to align strategy with execution.

What You Will Do

  • Co-own and align marketing strategy for regional Line-of-Business personas.
  • Regionalize and scale global hero programs tailored to local needs.
  • Develop and execute regional integrated campaigns and sales plays.
  • Enable sales teams through programs, plays, and impactful messaging.
  • Lead cross-functional groups for disciplined marketing program execution.
  • Champion outcome-driven selling with clear business value messaging.
  • Capture regional insights to inform global GTM and roadmap decisions.
  • Translate platform value into compelling business outcomes.
  • Support industry initiatives ensuring campaigns have societal impact.

Our Ideal Candidate

  • 5-7 years experience in product marketing, solutions marketing, or GTM strategy.
  • Experience in data, analytics, cloud, or AI/ML sectors.
  • Proven ability to orchestrate cross-functional GTM programs.
  • Strong skills in translating technology into business outcomes.
  • Excellent communication, storytelling, and collaboration skills.
  • Analytical and data-driven with a focus on continuous improvement.
  • Willingness to travel up to 25% of the time.

Location & Work Arrangement

This role is based in the London, Amsterdam, or Stockholm office on a hybrid basis.

Key skills/competency

  • Product Marketing
  • GTM Strategy
  • Cross-functional Collaboration
  • Regional Campaigns
  • Sales Enablement
  • Data Analysis
  • Communication
  • Strategic Planning
  • Innovation
  • Leadership
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How to Get Hired at Snowflake

🎯 Tips for Getting Hired

  • Customize your resume: Tailor it to emphasize GTM successes.
  • Research Snowflake: Study their culture, news, and values.
  • Highlight data skills: Showcase analytics and campaign results.
  • Prepare examples: Demonstrate regional campaign execution.
  • Network strategically: Connect with current employees on LinkedIn.

📝 Interview Preparation Advice

Technical Preparation

Review GTM frameworks.
Practice campaign analytics.
Study marketing automation tools.
Prepare portfolio examples.

Behavioral Questions

Describe a challenging cross-team project.
Explain handling tight campaign deadlines.
Discuss a successful regional strategy.
Illustrate collaboration in multi-team settings.

Frequently Asked Questions