Account Based Marketing Specialist

About Snowflake and the Role

Snowflake is powering the era of the agentic enterprise. We are seeking AI-native thinkers energized by the opportunity to reinvent how they work. At Snowflake, you don’t just use tools; you possess innate curiosity, treating AI as a high-trust collaborator. We look for low-ego individuals who thrive in dynamic environments and move with an experimental mindset, rapidly testing emerging capabilities to discover simpler, more powerful ways to deliver results. Your role is not just to execute a function, but to help redefine the future of how work gets done.

Snowflake is seeking a motivated Account Based Marketing Specialist to join our Acquisition ABM team. In this role, you will apply your passion for marketing and data to plan and execute campaigns targeting our Enterprise Acquisition segment. You will gain experience in best-in-class integrated ABM by running strategic 1:few and 1:many campaigns. You will manage a portfolio of impactful, creative, and multi-channel marketing programs that support pipeline and revenue goals across all stages of the customer lifecycle. You will be a key partner to our sales team, helping them productively target their most important accounts for expansion and constantly optimizing for performance.

This role is ideal for a high-achiever with a proven ability to solve problems and develop B2B marketing programs at both a strategic and tactical level. This role follows Snowflake’s hybrid 3-day in-office policy and will be based out of our Bay Area, Denver, Atlanta, or New York City offices.

What You Will Be Doing

• Collaborate closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to design and execute high-impact programs.
• Craft tailored messaging by account and target audience to drive new business, accelerate deals, or support cross-sell/upsell initiatives.
• Manage targeted advertising, mailers/swag, and contact discovery efforts.
• Develop multi-threaded, custom digital landing pages.
• Coordinate account-specific research, events, prospecting, and follow-up with cross-functional teams.

What You Should Have

• 1+ years of prior ABM experience, or 3+ years of experience in other relevant roles (full-cycle sales, field marketing, field ops, sales ops, rev ops, product marketing, demand generation).
• Ability and passion to think creatively and generate ideas for unique 1:few and 1:many campaigns, including messaging, targeting, and bespoke programs.
• Ability to evolve marketing programs based on performance data analysis, feedback from sales and cross-functional partners, and understanding of our business and nuances of enterprise accounts.
• Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, Figma, or equivalent tools.
• Ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities.
• Exceptional attention to detail, strong project management, and time-management skills.
• Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness.

Company Culture and Values

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact?

Compensation and Benefits

For jobs located in the United States, please visit the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The estimated base salary range for this role is $96,000 - $126,000. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

Key skills/competency

• Account Based Marketing (ABM)
• B2B Marketing
• Demand Generation
• Salesforce
• Campaign Analysis
• Messaging Development
• Project Management
• AI Marketing
• Enterprise Accounts
• Marketing Program Management