Staff Product Manager, Growth – SEO

Staff Product Manager, Growth – SEO at Snap Inc.

Snap Inc. is a technology company driven by the belief that the camera offers the greatest opportunity to enhance how people live and communicate. Our mission is to empower self-expression, encourage living in the moment, facilitate learning about the world, and foster fun together. Snap's core products include Snapchat, a visual messaging app; Lens Studio, an augmented reality platform; and Spectacles, our AR glasses.

The Product team at Snap uses creativity, insights, and operational excellence to guide our product vision. Our designers, data scientists, and product managers collaborate closely to build innovative products and experiences that connect our community in unique ways.

We are seeking a Staff Product Manager, Growth – SEO to join our dynamic Product team at Snap Inc.!

What You'll Do:

• Develop the product vision, strategy, and roadmap for high-impact SEO growth across logged-out web surfaces, including topic and content pages, creator and profile experiences, and entry points connecting search traffic into core Snapchat use cases.
• Own the end-to-end organic acquisition and reactivation funnel, from search impression to Daily Active Users (DAU), defining and tracking key performance indicators such as unbranded search traffic, index coverage, click-through rates, time spent, and conversion to new and returning active users.
• Partner closely with cross-functional teams to scale content labeling, retrieval, ranking, and experimentation systems that power SEO initiatives.
• Build company-wide alignment on the SEO vision and roadmap with senior leadership and executives, as well as partners in Product, Engineering, Marketing, Communications, Finance, and other growth channels.
• Utilize data insights, user research, competitive analysis, and design thinking to continuously identify, size, and prioritize new SEO opportunities that significantly improve organic traffic and Monthly Active Users (MAU).
• Drive the team’s roadmaps and execution end-to-end – from strategy and planning to Product Requirements Documents (PRDs), design, technical implementation, experimentation, and launch – authoring clear documentation and sharing results and learnings across Snap.
• Ensure SEO investments strategically balance short-term traffic gains with building a durable, scalable technical foundation capable of supporting 10–50x growth in pages and traffic over time.

Knowledge, Skills, Abilities:

• Deep understanding of search engine optimization, encompassing technical SEO (crawlability, indexability, site architecture, performance), content strategy, and offsite/link-building practices.
• Experience with web and mobile app architecture and its intersection with SEO, including CDNs, rendering strategies, and structured data.
• Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, and other industry-standard platforms, along with experimentation frameworks and funnel analysis.
• Highly impact-focused, with a demonstrated history of leading teams to deliver concrete, measurable results on growth or SEO-related metrics at massive scale.
• Extremely proactive, with a track record of initiating and driving complex cross-functional projects with minimal guidance.
• Ability to think creatively and approach problems with system-level thinking, especially in large-scale content, ranking, and growth systems.

Minimum Qualifications:

• Bachelor’s degree or equivalent years of experience.
• 8+ years of product management experience at a consumer or enterprise technology company.
• 3+ years of domain experience working on growth and/or SEO in a product management role.

Preferred Qualifications:

• 5+ years of domain experience working on growth, SEO, or adjacent acquisition channels (e.g., app store optimization, content discovery) in a product management role.
• Hands-on experience with data analysis (e.g., SQL, BigQuery, Looker) to evaluate ROI of growth and SEO initiatives at scale.
• BA/BS in Computer Science, Engineering, or a related technical field.
• Experience working on large-scale content, search, or recommendations systems, ideally in consumer social, User Generated Content (UGC), or media products.
• A passion for Snapchat and our mission to empower people to express themselves, live in the moment, learn about the world, and have fun together!

"Default Together" Policy at Snap:

At Snap Inc., we believe that in-person collaboration accelerates culture building, reinforces our values, and enhances service to our community, customers, and partners. We operate with a “default together” approach, expecting team members to work in an office 4+ days per week.

Our Benefits:

Snap Inc. supports its community! We ensure you and your loved ones have the resources needed for happiness and health. Our comprehensive benefits include paid parental leave, medical coverage, emotional and mental health support, and compensation packages that enable sharing in Snap’s long-term success.

Compensation:

In the United States, pay zones determine salary ranges based on work location. The successful candidate’s starting pay will be set based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the position’s salary range. These pay zones may be updated in the future.

Zone A (CA, WA, NYC): The base salary range for this position is $229,000-$343,000 annually.

Zone B: The base salary range for this position is $218,000-$326,000 annually.

Zone C: The base salary range for this position is $195,000-$292,000 annually.

This position is eligible for equity in the form of RSUs.

Snap is an Equal Opportunity Employer, committed to diversity and inclusion. We welcome qualified applicants regardless of background, and consider individuals with criminal histories in accordance with applicable laws.

Key skills/competency:

• SEO Strategy
• Product Management
• Organic Growth
• Technical SEO
• Content Strategy
• Data Analysis
• Cross-functional Leadership
• Experimentation
• Web/Mobile Architecture
• Funnel Optimization