B2B Marketing Lead

B2B Marketing Lead

Snap Inc is a technology company focused on empowering people with its innovative camera solutions. The company’s core products include Snapchat, Lens Studio, and Spectacles.

The Role

Based in the London office for the UK market, this role involves leading key pillars of the B2B marketing strategy. You will work with cross-functional teams including Creative, Product, Comms, Sales, and Insights in EMEA to build and execute marketing programs that drive revenue, community engagement, and AR growth.

Key Responsibilities

• Lead and develop UK B2B marketing strategies for advertisers and agencies.
• Create and execute campaigns, thought leadership, and event programs.
• Partner with sales, creative strategy, and product marketing teams to design integrated campaigns.
• Generate compelling advertiser success stories and localized content.
• Utilize market insights to optimize campaigns and report on performance.

Knowledge, Skills & Abilities

• Expertise in B2B marketing within tech or digital media environments.
• Strong analytical skills and experience in ROI measurement.
• Excellent communication and presentation skills.
• Ability to navigate complex organizations and multi-stakeholder environments.

Additional Information

Applicants should be comfortable with a default together approach, working in the London office at least 4 days per week. Snap Inc. promotes a diverse and inclusive workplace and supports its staff with comprehensive benefits.

Key skills/competency

• B2B marketing
• Digital media
• Advertising
• Campaign management
• Event marketing
• ROI analysis
• Strategic planning
• Content creation
• Cross-functional collaboration
• AR technology