Advertising Expert
SME Careers · United States
- Hybrid
- Contract
- $60,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Remote contractor role for an Advertising Expert.
- Review AI ad outputs and create expert content.
- Evaluate AI reasoning, strategy, and decision-making.
- Provide precise written feedback on ad campaigns.
- Contribute to training data for AI companies.
About the role
Advertising Expert
In this hourly, remote contractor role, you will work as an Advertising Subject Matter Expert (SME) to review AI-generated advertising outputs and/or create expert ad copy and campaign assets, evaluating reasoning quality, strategy alignment, and step-by-step creative decision-making while providing precise written feedback. You will assess solutions for clarity, persuasion, brand fit, platform fit, and adherence to the prompt; identify issues in audience targeting logic, messaging hierarchy, offer framing, hooks/CTAs, compliance/claims risk, and creative-testing strategy; fact-check claims where needed; write high-quality explanations and model deliverables (ads, variations, briefs) that demonstrate best practices; and rate and compare multiple responses based on effectiveness, correctness, and reasoning quality. This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of SuperAnnotate, delivering training data for many of the world’s largest AI companies and foundation-model labs.
Important: There is no immediate project for this role; however, if qualified, you will be among the first experts we reach out to when relevant opportunities arise. This will also provide you with access to future projects available through our expert network.
Key Responsibilities
- Develop AI Training Content: Create detailed prompts and gold-standard advertising outputs (ad copy sets, creative briefs, test plans, performance analyses) to guide AI learning.
- Optimize AI Performance: Evaluate and rank AI responses to improve strategic fit, persuasion, clarity, and practical applicability.
- Ensure Model Integrity: Test AI outputs for inaccuracies, misleading claims, policy violations, and bias; validate reliability across channels and audiences.
Your Profile
- Bachelor’s degree (or higher) in Marketing, Communications, Business, or a related field (or equivalent professional experience).
- 5+ years of professional experience in advertising and/or performance marketing (agency or in-house), with hands-on campaign ownership.
- Strong command of ad fundamentals: positioning, offer strategy, messaging frameworks, hooks, CTAs, and creative iteration.
- Experience across major channels (as relevant): Meta (Facebook/Instagram), Google Ads/YouTube, TikTok, LinkedIn, programmatic, and/or connected TV.
- Strong measurement instincts: CTR, CVR, CPA, ROAS, LTV, attribution limitations, and experiment design basics.
- Comfort evaluating and improving ad copy for clarity, differentiation, compliance, and platform policy fit (especially in regulated categories).
- Able to write gold-standard deliverables: ad variations, creative briefs, landing page critiques, and testing roadmaps—with clear rationale.
- Minimum C1 English proficiency with excellent writing/editing skills.
- Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
- Prior experience with AI data training/annotation, creative QA, editorial review, or ad policy review is strongly preferred.
Key skills/competency
- Advertising Strategy
- Performance Marketing
- AI Content Creation
- Campaign Management
- Ad Copywriting
- Audience Targeting
- Marketing Analytics
- Brand Messaging
- Creative Development
- Ad Policy Compliance
Skills & topics
- Advertising Expert
- AI Advertising
- Performance Marketing
- Ad Copywriting
- Campaign Strategy
- Remote Work
- Contractor
- Marketing SME
- AI Data Services
- Content Creation
How to get hired
- Tailor your resume: Highlight 5+ years in advertising, performance marketing, and AI data services.
- Showcase expertise: Emphasize campaign ownership, ad fundamentals, and channel experience in your application.
- Demonstrate AI understanding: Mention any prior experience with AI data training, creative QA, or ad policy review.
- Prepare for feedback: Be ready to discuss your approach to evaluating ad copy and AI outputs.
- Highlight remote skills: Stress your reliability, self-direction, and ability to work across time zones.
Technical preparation
Master AI ad output evaluation criteria.,Practice writing expert ad copy and briefs.,Familiarize with major advertising platforms.,Review AI training and QA best practices.
Behavioral questions
Describe a challenging ad campaign you managed.,How do you ensure ad copy is persuasive?,How do you handle feedback on creative work?,Explain your process for evaluating AI outputs.
Frequently asked questions
- What is the work arrangement for the Advertising Expert role at SME Careers?
- The Advertising Expert role at SME Careers is a fully remote contractor position. This allows for flexibility in working from anywhere, provided you have a reliable internet connection and can meet the project requirements.
- Is there an immediate project available for this Advertising Expert position?
- No, there is no immediate project for this role. However, qualified candidates will be prioritized for future opportunities within SME Careers' expert network.
- What qualifications are essential for the Advertising Expert role?
- Essential qualifications include a Bachelor's degree (or equivalent experience) in Marketing, Communications, or Business, with at least 5 years of professional advertising or performance marketing experience.
- What are the key responsibilities of an Advertising Expert at SME Careers?
- Key responsibilities involve reviewing AI-generated ad outputs, creating expert ad copy and campaign assets, evaluating AI reasoning and strategy, and providing precise written feedback.
- What type of feedback will be provided in the Advertising Expert role?
- Feedback will cover clarity, persuasion, brand fit, platform fit, audience targeting logic, messaging hierarchy, offer framing, hooks/CTAs, compliance, and creative-testing strategy.
- What specific advertising channels is SME Careers looking for experience in?
- Experience is sought across major channels such as Meta (Facebook/Instagram), Google Ads/YouTube, TikTok, LinkedIn, programmatic, and connected TV.
- Does SME Careers require a specific level of English proficiency for this role?
- Yes, a minimum C1 English proficiency is required, along with excellent writing and editing skills for providing precise feedback and creating high-quality deliverables.
- How does SME Careers ensure the quality of AI-generated advertising outputs?
- Quality is ensured through expert review, focusing on reasoning quality, strategy alignment, creative decision-making, clarity, persuasion, brand fit, and adherence to prompt guidelines.
- What is the employment type for an Advertising Expert at SME Careers?
- This is an hourly, remote contractor role. It offers flexibility for individuals seeking project-based work.
- How can I increase my chances of being selected for future projects?
- By ensuring your resume accurately reflects the required qualifications and experience, and by clearly articulating your expertise in advertising and AI data services during any screening process.