Program Manager, Localization

About Smartsheet

For over 20 years, Smartsheet has empowered individuals and teams to achieve exceptional results. From seamless work management to smart, scalable solutions, we cultivate a workflow that's both efficient and intuitive. We specialize in building tools that automate manual tasks, uncover valuable insights, and enable smarter scaling for businesses. Beyond functionality, we create an environment where big ideas flourish, actions drive progress, and truly meaningful work is unlocked. We believe that when challenge meets purpose, and passion transforms into progress, that's where true magic happens—and that's what we strive for every single day.

We are actively seeking a highly skilled Localization Program Manager to join our dynamic global team. This pivotal role focuses on the end-to-end management of localization for marketing materials, video assets, and various other corporate assets across the company. You will be instrumental in ensuring our brand voice and content are not only translated but also effectively adapted to resonate with our diverse global audiences.

Key Responsibilities

• End-to-End Localization Ownership: Lead the complete localization workflow for all customer-facing assets, encompassing marketing campaigns, video content, and diverse corporate materials.
• Asset Management: Collaborate closely with Marketing, Creative, and Video production teams to define localization scope, prioritize initiatives, and establish quality metrics.
• Multimedia Asset Optimization: Oversee the localization of video assets, including subtitling, dubbing, and visual edits, effectively leveraging AI-assisted processing for efficiency.
• Workflow Optimization: Design and implement advanced AI-powered localization workflows, specifically utilizing Large Language Models (LLMs) to streamline processes.
• System Integration: Manage and optimize the seamless integration between our Content Management System (Drupal) and the Translation Management System (TMS) to ensure efficient delivery of world-ready content.
• KPI Tracking: Monitor and report on key localization-related operational KPIs and business priority metrics, with a specific focus on marketing and corporate assets.
• Stakeholder & Vendor Management: Establish and nurture strong, collaborative relationships with Marketing Managers, Creative Directors, Video Producers, and leadership across the organization. Manage relationships with external Language Service Providers (LSPs), defining clear Service Level Agreements (SLAs) and conducting performance reviews to guarantee high-quality, cost-effective services.

What You Bring

• Experience: 5+ years of robust experience in program management or a related field, with a dedicated and proven focus on Localization.
• Specialized Expertise: Demonstrated hands-on experience in managing the localization pipeline specifically for marketing materials, multimedia, and video assets.
• SEO Localization: Strong foundational knowledge of global SEO best practices and practical experience in adapting keyword strategies for different languages and regional markets.
• Localization Tech Stack: Expert-level understanding of comprehensive localization technology, including various Translation Management Systems (TMS) and their integration capabilities with Content Management Systems (e.g., Drupal).
• Communication Skills: Exceptional communication, advanced problem-solving, and superior stakeholder management skills; proven ability to drive consensus among diverse teams and influence without direct authority.
• Cultural Intelligence: Deep understanding of cultural nuances, regional preferences, and market differences essential for effective global content delivery.
• Data-Driven Mindset: Practical experience in measuring the impact of localized content on brand engagement and overall market reach.

Key Skills/Competency

• Localization Program Management
• Marketing Content Localization
• Video Asset Localization
• AI-Powered Localization
• Large Language Models (LLMs)
• Translation Management Systems (TMS)
• Content Management Systems (CMS)
• Global SEO Strategy
• Stakeholder Management
• Vendor Performance Management