Marketing Automation Specialist - Hybrid
Smartsheet · Bengaluru East, Karnataka, India
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- Hybrid
- Full-time
- $95,000 / year
- Bengaluru East, Karnataka, India
Job highlights
- Own Marketo administration and campaign production.
- Design, build, and optimize automated nurture programs.
- Manage webinar production and data flow.
- Collaborate with marketing, sales, and operations.
- Requires 3-5 years B2B SaaS experience.
About the role
About Smartsheet
For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.
Job Summary
We're looking for a Marketing Automation Specialist to join our Marketing Operations team. In this role, you'll be the primary owner of driving communication from our Marketo instance - building, optimizing, and maintaining the automated and batch communications that power our marketing engine. You'll also work across a broader stack including Zoom Events, Salesloft, and Salesforce to ensure seamless campaign execution and reliable data flow across systems. This is a hands-on, high-volume production role for someone who is deeply fluent in Marketo and comfortable operating across a modern B2B marketing tech stack. This role requires the flexibility to work a swing shift (9:00 am - 6:00 pm on three days and 1:00 pm - 10:00 pm twice a week) allowing for essential real-time overlap with our US office.
What You'll Do
Marketing Campaign Operations (Marketo)
- Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert.
- Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic.
- Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing.
- Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM).
- Maintain performance reports and dashboards in partnership with BI to track program effectiveness.
Webinar Production + Management (Zoom Events)
- Support technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation.
- Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow-up nurture and attribution tracking.
- Analyze event performance and contribute to optimization of the virtual event program.
Cross-Functional Collaboration
- Act as the go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions.
- Document processes, workflows, and system configurations to ensure continuity and scalability.
- Evaluate and recommend improvements to the marketing tech stack as business needs evolve.
Strong Project and Stakeholder Management
- Manage prioritization and input from business owners across the organization.
- Maintain SLAs and processes to ensure we produce high quality, timely work for our stakeholders within our Smartsheet program management environment.
What You Bring
- 3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment.
- Deep, hands-on Marketo expertise that includes: program building, smart lists, lead scoring, tokens, API integrations, and reporting; Marketo Certified Expert (MCE) strongly preferred.
- Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting.
- Experience with Zoom Events or a comparable virtual event platform.
- Familiarity with Salesloft or a comparable sales engagement tool.
- Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles.
- Sharp attention to detail and a genuine commitment to clean, reliable data and email sends.
- Strong communication and collaboration skills across marketing, sales, and operations teams.
Nice to Have
- Experience with BI or reporting tools such as Tableau.
- Familiarity with UTM tracking, attribution modeling, or revenue operations frameworks.
Get To Know Us
At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Equal Opportunity Employer
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
Key skills/competency
- Marketing Automation Specialist
- Marketo
- Salesforce
- B2B SaaS
- Demand Generation
- Campaign Management
- Lead Nurturing
- Webinar Production
- Zoom Events
- Data Hygiene
Skills & topics
- Marketing Automation Specialist
- Marketo
- Salesforce
- B2B SaaS
- Demand Generation
- Marketing Operations
- Campaign Management
- Lead Nurturing
- Email Marketing
- Webinar Production
- Zoom Events
- Salesloft
- Hybrid
- Smartsheet
How to get hired
- Tailor your resume: Highlight Marketo expertise, B2B SaaS experience, and Salesforce CRM knowledge.
- Showcase Marketo skills: Emphasize program building, lead scoring, and API integration experience.
- Demonstrate collaboration: Provide examples of working with marketing, sales, and operations teams.
- Prepare for technical questions: Be ready to discuss campaign execution, data flow, and event management.
- Highlight attention to detail: Stress your commitment to data hygiene and deliverability.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the work arrangement for the Marketing Automation Specialist role at Smartsheet?
- This is a hybrid role at Smartsheet, requiring flexibility to work a swing shift. You'll be expected to work 9:00 am - 6:00 pm on three days and 1:00 pm - 10:00 pm twice a week to ensure overlap with the US office.
- What are the core responsibilities of a Marketing Automation Specialist at Smartsheet?
- The Marketing Automation Specialist at Smartsheet will primarily own the administration and production within the Marketo instance, including designing, building, and optimizing automated campaigns, nurture programs, and segmentation. They will also support webinar production using Zoom Events and ensure data flows accurately into Marketo and Salesforce.
- What specific marketing automation platform expertise is required for this role?
- Deep, hands-on Marketo expertise is required, including program building, smart lists, lead scoring, tokens, API integrations, and reporting. A Marketo Certified Expert (MCE) certification is strongly preferred for this Marketing Automation Specialist position.
- What other tools are part of the marketing tech stack at Smartsheet?
- In addition to Marketo, this role will involve working with Salesforce CRM for campaign and lead management, Zoom Events for webinars, and potentially Salesloft or a comparable sales engagement tool. Familiarity with BI or reporting tools like Tableau is a plus.
- What kind of experience is needed to be considered for the Marketing Automation Specialist role?
- Smartsheet is looking for candidates with 3-5 years of experience in marketing operations or marketing automation within a B2B SaaS environment. A strong understanding of B2B lead lifecycle, funnel management, and demand generation principles is also essential.
- How does Smartsheet ensure a positive interview experience for candidates?
- Smartsheet is committed to providing a comfortable and positive interview experience. They encourage candidates to let them know if there are any specific preparations or accommodations that can be made to ensure their comfort and success during the interview process.