Field Marketing & ABM Manager
Smartcat · United States
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- Hybrid
- Full-time
- $120,000 / year
- United States
Job highlights
- Drive pipeline via field and ABM.
- Design high-impact engagement programs.
- Capture intent, expand buying groups.
- Partner with Sales and Demand Gen.
- Scale ABM strategy for revenue growth.
About the role
About Smartcat
Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises. We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one. Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale. Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us. Join us in unlocking global potential, one human and agent team at a time.
Why This Role Matters
This role is responsible for driving pipeline from target accounts through coordinated field marketing and account-based marketing (ABM) programs. You will design and execute high-impact engagement programs that combine:
- Targeted account-based marketing
- Events (physical, digital, hybrid)
- Digital campaigns
- Account-specific nurture programs
Your mission is to capture account intent, expand buying group engagement, and generate measurable pipeline from priority accounts. You will partner closely with Sales, Demand Generation, RevOps, and Customer Marketing to create repeatable programs that increase engagement, accelerate deal cycles, and multi-thread relationships within enterprise accounts.
Mission
Own and scale Smartcat’s Field Marketing and ABM strategy to drive measurable pipeline, account engagement, and revenue growth. You will build a repeatable account engagement engine that activates target accounts through coordinated programs across events, digital channels, and personalized nurture journeys.
Outcomes
Account-Based Marketing
- Develop and execute ABM programs targeting priority enterprise accounts
- Identify and activate high-intent accounts through coordinated engagement programs
- Expand buying group engagement across multiple stakeholders within target accounts
- Partner with sales to align account plans, messaging, and engagement strategy
Field Marketing & Events
- Own Smartcat’s field marketing strategy across digital, physical, and hybrid events
- Execute high-impact industry events, executive roundtables, and field activations
- Plan and deliver targeted events designed to engage strategic accounts
- Partner with sales leadership to activate events that drive pipeline and accelerate deals
Digital Programs & Nurture
- Launch targeted digital campaigns and nurtures aligned to account engagement strategies
- Capture and activate intent signals and engagement data from marketing programs
- Develop multi-touch programs combining events, content, and digital engagement
- Drive continuous engagement across the buying journey
Account Engagement & Pipeline Creation
- Build programs that increase engagement across buying committees
- Create campaigns that support multi-threading within enterprise accounts
- Convert engagement into qualified pipeline and sales opportunities
- Partner with RevOps to measure account engagement and pipeline impact
Measurement & Optimization
- Track and optimize account engagement, pipeline influence, and revenue contribution
- Build reporting frameworks to measure ABM performance and marketing impact
- Continuously improve program ROI based on data and insights
How You’ll Ramp
- By Day 30: Develop a deep understanding of Smartcat’s ICP, buyer personas, and target accounts. Align with Sales and Demand Gen on priority accounts and pipeline goals. Audit current field marketing, ABM programs, and event performance. Identify opportunities to improve account engagement and intent capture.
- By Day 60: Launch targeted ABM campaigns and account engagement programs. Align upcoming events and field programs with account strategy. Implement account engagement tracking and reporting. Launch targeted digital nurtures for high-intent accounts.
- By Day 90: Own Smartcat’s field marketing and ABM program execution. Deliver measurable improvements in account engagement and pipeline generation. Establish a scalable ABM and field marketing playbook. Provide visibility into account engagement, buying group expansion, and pipeline impact.
What You’ve Accomplished
- Executed successful ABM programs targeting enterprise accounts
- Delivered field marketing programs that generated measurable pipeline
- Planned and executed digital, physical, and hybrid events
- Built account engagement programs that increased buying group participation
- Partnered closely with sales teams to align marketing programs with revenue goals
- Used data to measure account engagement, pipeline creation, and marketing ROI
Why joining Smartcat might be your best move so far
- Fully remote team: We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, Belgrade, Lisbon, Tbilisi and Yerevan.
- Be part of an AI Native Organization: We are highly innovative, using AI across all areas of the organization to accelerate decision-making and free people to focus on strategy and high-impact work. We embrace new ideas and encourage all Smartcaters, regardless of level or department, to manage their own AI Agents. At Smartcat you’ll shape how AI transforms the workplace and play an integral role in ensuring Smartcat remains a leader in AI innovation.
- Innovating a $100 Billion industry: Smartcat is reshaping the $100B multilingual content industry with an AI-powered platform that makes it easy for companies to create, translate, and localize global content at scale. Our platform enables enterprise teams to move away from slow, traditional outsourcing methods, and achieve fast, high-quality results, at a fraction of the cost.
- Join the rocketship to scale-up 10x and beyond together: We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here.
- Smartcat Culture: Where Diversity Meets High Performance: At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and engagement. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to inclusion is steadfast, and we stand firmly against discrimination and harassment.
Key skills/competency
- Account-Based Marketing (ABM)
- Field Marketing
- Demand Generation
- Pipeline Creation
- Event Marketing
- Digital Campaigns
- Customer Relationship Management (CRM)
- Data Analysis & ROI Measurement
- Sales Alignment
- Enterprise Sales
Skills & topics
- Field Marketing
- ABM
- Demand Generation
- Pipeline Generation
- Event Marketing
- Digital Campaigns
- Enterprise Marketing
- Marketing Strategy
- Account Management
- AI in Marketing
How to get hired
- Tailor your resume: Highlight your experience in ABM, field marketing, and pipeline generation, using keywords from the job description.
- Showcase impact: Quantify your achievements with metrics on pipeline generated, account engagement, and ROI from past campaigns.
- Demonstrate AI understanding: Mention any experience or interest in AI-native organizations and their impact on work.
- Research Smartcat: Understand their Agentic AI platform, enterprise focus, and Series C growth stage to align your application.
- Network: Connect with Smartcat employees on LinkedIn to learn more about their culture and the role.
Technical preparation
Master ABM platforms and tools.,Understand AI marketing applications.,Develop data analysis skills for ROI.,Practice creating multi-channel campaigns.
Behavioral questions
Describe a successful ABM campaign you led.,How do you align marketing with sales goals?,Share an experience with managing event budgets.,How do you handle data-driven program optimization?
Frequently asked questions
- What are the key responsibilities for a Field Marketing & ABM Manager at Smartcat?
- The Field Marketing & ABM Manager at Smartcat is responsible for designing and executing targeted account-based marketing (ABM) and field marketing programs. This includes developing engagement strategies, planning and executing events (physical, digital, hybrid), launching digital campaigns and nurture programs, and partnering closely with sales to drive measurable pipeline and revenue growth from enterprise accounts.
- What kind of experience is Smartcat looking for in this Field Marketing & ABM Manager role?
- Smartcat is looking for candidates who have a proven track record of executing successful ABM programs targeting enterprise accounts and delivering field marketing initiatives that generate measurable pipeline. Experience in planning and executing various event types (digital, physical, hybrid), building account engagement programs that increase buying group participation, and partnering effectively with sales teams are essential. Strong analytical skills to measure account engagement and ROI are also key.
- How does Smartcat leverage AI in its operations and what does that mean for this role?
- Smartcat is an AI-native organization that uses AI across all areas to accelerate decision-making and enhance productivity. For this role, it means you'll be part of an innovative environment where AI is integral to the platform and operations. You'll be encouraged to manage your own AI agents and contribute to how AI transforms the workplace, playing a key role in Smartcat's leadership in AI innovation.
- What is the company culture like at Smartcat, and is this role fully remote?
- Smartcat fosters a culture of high performance combined with diversity and inclusion, respecting individual backgrounds while focusing on results. They are committed to an inclusive environment where team members can be their authentic selves. Yes, Smartcat is a fully remote team with employees spread across 30+ countries, embracing remote work since 2020.
- What are the growth prospects for this Field Marketing & ABM Manager role at Smartcat?
- Smartcat is a rapidly growing Series C company with 130% year-over-year growth, aiming to exceed $100M in ARR and $1B in valuation. Joining now means becoming an integral part of this exciting scaling phase. The role offers significant opportunities to own and scale the ABM and field marketing strategy, establish a scalable playbook, and contribute directly to the company's accelerated growth trajectory.
- How does Smartcat differentiate its AI agents from generic copilots?
- Smartcat's AI agents are described as fully trained digital teammates, not generic copilots. They are designed to learn from your best people, content, and business strategy, ready to work from day one. The platform integrates generative AI, human-in-the-loop workflows, and a learning Enterprise Skill Graph to ensure these agents are highly capable and business-aligned.