Senior Customer Analytics & Insights Specialist
Smartbox Group · Lisbon, Portugal
- On site
- Full-time
- $120,000 / year
- Lisbon, Portugal
This role may have been filled. Drop your résumé and we'll check if it's still open — or find you similar roles.
Job highlights
- Lead advanced analytics for customer insights.
- Improve conversion, retention, and LTV.
- Shape product, marketing, and operations strategy.
- Influence senior leadership with data.
- Drive data-driven decision-making culture.
About the role
About Smartbox Group
We exist to be the go-to companion, empowering everyone to transform their free time into experiences. At Smartbox Group, we believe that real-life experiences help us thrive, connect, and become the best versions of ourselves. With nearly 15,000 different products across leisure themes — Stays, Wellness, Adventure, Gastronomy — we allow people to enrich their lives with moments of sharing, emotions, and unforgettable memories. Present in 11 countries, Smartbox Group employs over 700 people across Europe and works with more than 40,000 trusted partners, including hotels, restaurants, wellness centres, and outdoor activity providers. Living more than owning, sharing more than having — this is more than ever a fundamental trend in our society, and it’s exactly what Smartbox offers.
Role Summary: Senior Customer Analytics & Insights Specialist
The Senior Customer Analytics & Insights Specialist is a high-impact, hands-on analytics role focused on understanding Smartbox Beneficiaries (gift recipients) and turning insights into business growth. You will lead advanced analytics initiatives, shape strategic decisions across Product, Marketing, and Operations, and influence senior leadership with clear, data-driven recommendations. This is a strategic individual contributor role for someone who thrives on solving complex customer problems, improving conversion and retention, and delivering measurable business impact.
Key Responsibilities
Customer & Product Analytics
- Develop models to understand customer behaviour, pricing sensitivity, churn, lifetime value, and product economics.
- Provide actionable insights to improve conversion, retention, and overall customer experience.
- Collaborate with Product to test new features and refine the beneficiary journey.
Growth & Lifecycle Optimization
- Segment the customer base to inform targeted marketing, CRM strategies, and lifecycle campaigns.
- Design and analyze A/B tests to optimize promotions, pricing, and engagement strategies.
- Translate complex analytics into clear, actionable insights for stakeholders.
Stakeholder Influence
- Partner with Marketing, Product, Operations, and Technology to align on pricing, product, and customer strategies.
- Influence business decisions with evidence-based recommendations.
Market & Competitor Insights
- Monitor trends, competitor behaviour, and market shifts to inform strategy and models.
Essential Qualifications & Skills:
- 6+ years in customer analytics, insights, pricing, or related roles, ideally in e-commerce or consumer products.
- Proven experience influencing cross-functional teams and senior leadership with analytics insights.
Technical Skills:
- Advanced SQL (mandatory) for extracting, combining, and analyzing complex datasets.
- Experience with data visualization tools (Power BI, Tableau, or equivalent).
- Python or R for advanced modelling is a strong advantage.
- Expertise in modeling: LTV, churn, RFM, propensity, and attribution.
Core Competencies:
- Strong commercial acumen and ability to link analytics to business outcomes.
- Excellent storytelling and communication skills — able to present complex insights simply.
- Proactive, curious, and solutions-oriented mindset.
- Comfortable operating in a fast-paced, dynamic environment.
What Success Looks Like in 12 Months:
- Measurable improvements in customer conversion, retention, and lifetime value.
- Reliable, trusted dashboards and models driving business decisions.
- Insights regularly adopted by Marketing, Product, and senior leadership to shape strategy.
- A culture of experimentation and data-driven decision-making embedded within the Beneficiary unit.
What we can offer you:
- Transparent, clear, fair salary bands and career levels.
- Hybrid work: 2–3 remote days + 20 days abroad per year.
- 4 Growth Days, Growth Leave + training budget.
- Flexible benefits: personalize with health, wellbeing & learning options.
- D&I commitment: parental leave, D&I Day, gender equity in rewards.
- Smartbox experience days + paid sabbatical after 5 years.
- Essentials: health cover, pension, extra leave, and more.
Key skills/competency
- Customer Analytics
- Data Modeling
- SQL
- Data Visualization
- Python/R
- LTV Modeling
- Churn Prediction
- A/B Testing
- Stakeholder Management
- Business Acumen
Skills & topics
- Customer Analytics
- Data Insights
- SQL
- Data Modeling
- LTV
- Churn Prediction
- A/B Testing
- E-commerce Analytics
- Consumer Insights
- Senior Analyst
How to get hired
- Tailor your resume: Highlight 6+ years in customer analytics and advanced SQL skills.
- Showcase impact: Quantify achievements in conversion, retention, and LTV modeling.
- Demonstrate influence: Provide examples of guiding cross-functional teams with insights.
- Prepare for technical questions: Brush up on SQL, modeling techniques, and data visualization.
- Articulate business value: Connect your analytical skills to Smartbox Group's growth objectives.
Technical preparation
Master advanced SQL for data extraction.,Practice LTV, churn, RFM modeling.,Build dashboards in Power BI/Tableau.,Prepare Python/R coding samples.
Behavioral questions
Describe a complex customer problem solved.,How have you influenced senior leadership?,Share an experience of driving change.,How do you balance data with intuition?
Frequently asked questions
- What is the primary focus of the Senior Customer Analytics & Insights Specialist role at Smartbox Group?
- The primary focus is to leverage advanced analytics to understand Smartbox beneficiaries, drive business growth, and influence strategic decisions across Product, Marketing, and Operations through data-driven insights and recommendations.
- What technical skills are mandatory for the Senior Customer Analytics & Insights Specialist position?
- Advanced SQL is mandatory for extracting, combining, and analyzing complex datasets. Experience with data visualization tools like Power BI or Tableau is also required.
- Is experience with Python or R necessary for this role at Smartbox Group?
- While Python or R for advanced modeling is a strong advantage, it is not strictly mandatory. However, expertise in modeling techniques like LTV, churn, RFM, propensity, and attribution is essential.
- How does Smartbox Group support employee growth and development for this role?
- Smartbox Group offers a Growth Mindset culture with 4 Growth Days, Growth Leave, and a training budget, alongside transparency in salary bands and career levels to support professional development.
- What is the work arrangement for the Senior Customer Analytics & Insights Specialist position?
- The role offers a hybrid work arrangement, allowing for 2-3 remote days per week, with an additional perk of 20 days abroad per year.
- How much experience is needed for the Senior Customer Analytics & Insights Specialist role?
- You'll need at least 6 years of experience in customer analytics, insights, pricing, or related fields, preferably within e-commerce or consumer products.
- What kind of impact is expected from the Senior Customer Analytics & Insights Specialist in the first year?
- Success in the first 12 months includes measurable improvements in customer conversion, retention, and lifetime value, with insights regularly adopted by leadership to shape strategy.