Brand & Planning Manager

Brand & Planning Manager at Sky

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

As a Brand & Planning Manager in Sky’s Corporate Affairs team, you’ll help shape and amplify Sky’s story across social, digital and owned platforms, internally and externally. Using creativity, cultural awareness and data‑led insight, you’ll play a key role in building trust in the Sky brand.

What You’ll Do

• Curate stories from across the business to share the Sky Story and Sky Values externally and internally (including D&I, Sport and Entertainment), and create a year‑round brand editorial calendar identifying the right moments and narratives to drive trust in the Sky brand.
• Publish content across multiple channels and touchpoints for Sky, driving content distribution across social, digital and internal platforms in collaboration with relevant teams.
• Lead platform best‑practice and roadmap conversations, curate meetings to bring best practice into Corporate Affairs with the Editorial Lead, and monitor platform changes, updating the UK Comms team accordingly.
• Monitor online conversations and trends, identify credible and authentic opportunities for Sky to react, interact with creators and influencers, track influencer mentions, and engage via Sky branded channels in a timely manner.
• Identify day‑to‑day risks, gaps and clashes in the content calendar with recommendations and solutions, pull daily, weekly and monthly reports to inform future planning, consolidate reporting across verticals and channels, and support the Editorial Lead with budget management.

What You'll Bring

• Proven experience in multichannel management within entertainment, media or brand environments.
• Strong understanding of digital platforms, content formats and audience behaviours across multiple touchpoints, including internal, external and social platforms.
• Demonstrated ability to work cross‑functionally, with a clear understanding of channel nuances and a focus on simplification.
• Experience creating and delivering campaigns in a cross‑channel environment.
• Strong project management skills.
• Data‑literate and insight‑driven, with a passion for innovation and continuous improvement.

The Rewards

There's one thing people can't stop talking about when it comes to Sky: the perks. Here’s a taster:

• Sky Q, for the TV you love all in one place
• The magic of Sky Glass at an exclusive rate
• A generous pension package
• Private healthcare
• Discounted mobile and broadband
• A wide range of Sky VIP rewards and experiences

How You'll Work

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.

We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.

Your office base: Osterley

Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.

On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.

Inclusion

At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working.

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.

Key skills/competency

• Brand Strategy
• Content Curation
• Digital Platforms
• Social Media Management
• Campaign Management
• Project Management
• Data Analysis
• Influencer Engagement
• Editorial Planning
• Corporate Communications