Digital Marketing Director
SkinSpirit
Job Overview
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Job Description
About SkinSpirit
Celebrating 20 years of excellence, SkinSpirit is a top destination for aesthetic skincare and body treatments with over 55 locations nationwide. With a people-first culture and an emphasis on wellbeing, we offer world-class training and state-of-the-art equipment and services across our clinics.
Position Overview
SkinSpirit is seeking an analytical, innovative, and highly strategic Digital Marketing Director to lead our multi-channel acquisition engine. In this role, you will drive new client acquisition, deepen engagement, and deliver a seamless digital experience across channels. You will own our full-funnel digital ecosystem – including paid media, SEO, CRM/lifecycle marketing, website operations, and analytics – with a focus on growth, ROI, and long-term scalability.
Key Responsibilities
- Lead paid media strategy across current and emerging platforms.
- Manage budgeting, forecasting, and spend optimization.
- Oversee website strategy, SEO, landing page development and CRO.
- Translate performance data into actionable insights.
- Test emerging platforms and measurement frameworks.
- Mentor an internal team while managing agency partners.
- Integrate AI tools and automation to enhance efficiency.
What You Will Bring
- 7+ years in digital or performance marketing roles.
- Deep expertise in paid media channels such as Meta, TikTok, and Google.
- Strong analytical skills and performance data interpretation.
- Experience with web performance and CRM/lifecycle strategies.
- Excellent communication with cross-functional collaboration.
- Bachelor’s degree required.
Physical Requirements & Benefits
This is a fully remote position with occasional travel. You will work primarily from a computer, with occasional physical movement required. We offer competitive benefits including employee discounts, paid holidays, a 401k plan with company match, and comprehensive Medical, Vision, and Dental insurance.
Key skills/competency
- Digital Marketing
- Paid Media
- SEO
- CRM
- Analytics
- Strategy
- AI Tools
- ROI
- Optimization
- Performance Data
How to Get Hired at SkinSpirit
- Research SkinSpirit's culture: Review mission, values, and employee testimonials online.
- Customize your resume: Align digital marketing experience with job specifics.
- Showcase data skills: Highlight ROI, testing, and optimization results.
- Prepare for strategic questions: Demonstrate leadership and technical insights in interviews.
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