Associate Digital Experience Micro-Learning

Associate Digital Experience Micro-Learning at Singapore Airlines

The successful candidate will be part of Corporate Learning Centre (CLC) of SIA Human Resource Division. He/she will design, build and launch engaging micro-learning experiences that drive real performance outcomes. He/she will translate complex topics into short, mobile-enabled lessons using modern authoring tools, AI-driven video, and open-source platforms. He/she partner with subject-matter experts, iterate quickly, measure impact, and continuously improve content.

Key Responsibilities

• Design, develop and launch micro-learning content aligned to business goals.
• Implement microlearning best practices (just-in-time, spaced practice, scenario-based).
• Develop interactive modules with authoring tools (e.g., Articulate Rise/Storyline).
• Produce AI/animated video explainers using tools like Synthesia or alternatives.
• Script, storyboard, and prototype lessons; write concise microcopy, knowledge checks, and job aids.
• Build assessments, branching scenarios, and simulations; package to SCORM standards and publish to LMS.
• Edit and optimise media (audio cleanup, screen capture, simple motion graphics); maintain brand and visual consistency.
• Localise and version content (multilingual subtitles, culturally aware examples) using efficient workflows.
• Collaborate with SMEs, Product, and HR/Enablement to gather requirements, validate content, and meet timelines.
• Run Quality Assurance across devices/browsers; fix defects; manage version control and documentation.
• Use learning analytics to report on engagement, completion, knowledge retention; recommend improvements.
• Execute content release plans and campaigns in LMS/LXP.
• Maintain content libraries, templates, and style guides; contribute to a reusable microlearning design system.
• Stay current on tools, trends (AI in learning, social and gamified learning), and compliance requirements.
• Ensure that all the necessary resources and logistics are allocated, delivered and set up for courses to run smoothly.
• Facilitate pre-course administration: registration, LMS setup, confirmations, resource coordination (hotel, classroom, security access).
• Ensure smooth during-course administration: F&B service, resolving ad-hoc issues (equipment failure, last-minute changes).
• Facilitate post-course administration: identify improvements, process payments for hotel and learning provider.

Requirements

• Diploma in any discipline, preferably in Digital Marketing and/or IT.
• 1-3 years of experience in digital content, digital marketing or eLearning development or a relevant internship/portfolio demonstrating equivalent capability.
• Proficiency with authoring tools (e.g. Articulate 360) and an AI/Video tool (e.g. Synthesia) or equivalent content authoring tools.
• Solid writing skills for scripts, microcopy, and assessment; attention to clarity and tone.
• Basic media skills on screen recording, simple video editing, audio cleanup.
• Able to work independently and adhering to specified deadlines.
• Team player with strong interpersonal and communication skills; able to manage stakeholders and business users.

Key skills/competency

• Micro-learning design
• eLearning development
• Articulate 360
• Synthesia
• Content authoring
• Instructional design
• Learning Management Systems (LMS)
• Video editing
• Learning analytics
• Stakeholder management