Senior Manager - SEO
Simplilearn · Bengaluru, Karnataka, India
- On site
- Full-time
- $140,000 / year
- Bengaluru, Karnataka, India
Job highlights
- Lead SEO and ASO for Simplilearn's blogs and SkillUp platform.
- Develop and implement strategies to drive organic traffic and revenue.
- Conduct technical SEO audits and collaborate with tech/product teams.
- Manage international SEO and app store optimization.
- Analyze data to identify growth opportunities and improve performance.
About the role
About the Role
Simplilearn is seeking a Senior Manager of SEO to lead our SEO and ASO efforts. This role is responsible for driving organic traffic and revenue growth through strategic planning, technical audits, and cross-functional collaboration.
Responsibilities
- Manage SEO for blogs and the SkillUp platform, and oversee ASO.
- Set quarterly performance targets for the team to ensure growth through SEO initiatives.
- Develop and execute SEO strategies aligned with business goals to drive organic traffic and revenue.
- Conduct technical audits of the Simplilearn website and implement technical SEO recommendations.
- Develop and manage international SEO strategies, including hreflang tags and content localization.
- Collaborate with web developers and the product team on technical architecture and website redesigns.
- Work closely with the Content Marketing team to boost traffic for free resources.
- Stay updated on the latest SEO trends and algorithm updates.
- Improve app rankings on Google Play Store and Apple Store, increasing non-brand installs.
- Monitor, analyze data, and derive actionable insights for continuous improvement.
Qualifications
- 5+ years of experience in SEO.
- Demonstrated experience managing SEO for product and content pages, focusing on organic visits.
- Proven track record in designing and delivering SEO plans in fast-paced environments.
- Knowledge of HTML, CSS, and JavaScript basics as they relate to SEO.
- Proven success in increasing organic traffic and conversions.
- Prior experience in technical SEO and working with Product and Engineering teams.
- Solid comprehension of search engine ranking factors, algorithms, site architectures, and strategies.
- Expertise in tools such as Google Search Console, Ahrefs, SEMrush, and Tableau.
- Excellent team management, planning, analytical, and organizational skills.
- Ability to lead by example with strong people skills.
Key Skills/Competency
- SEO
- ASO
- Technical SEO
- Content Marketing
- International SEO
- Organic Traffic Growth
- SEM/SEMrush
- Ahrefs
- Google Search Console
- Team Management
Skills & topics
- Senior Manager SEO
- SEO
- ASO
- Technical SEO
- Content Marketing
- International SEO
- Organic Traffic
- SEMrush
- Ahrefs
- Google Search Console
- Team Management
- Digital Marketing
How to get hired
- Tailor your resume: Highlight your 5+ years of SEO experience, technical SEO successes, and team management skills. Quantify achievements in organic traffic and conversions.
- Showcase your expertise: Emphasize your proficiency with SEO tools like SEMrush, Ahrefs, and Google Search Console. Detail your experience with international SEO and ASO.
- Prepare for technical questions: Be ready to discuss SEO strategy, algorithm updates, site architecture, and the impact of HTML, CSS, and JavaScript on SEO.
- Demonstrate leadership: Prepare examples of how you've managed teams, collaborated with product and engineering, and led by example in fast-paced environments.
Technical preparation
Study technical SEO best practices and site audits.,Familiarize with HTML, CSS, and JavaScript for SEO.,Master SEO tools: Google Search Console, Ahrefs, SEMrush.,Prepare to discuss algorithm updates and ranking factors.
Behavioral questions
Describe a challenging SEO strategy you implemented.,How do you manage and motivate an SEO team?,Explain how you collaborate with product and engineering.,How do you stay updated with SEO trends?
Frequently asked questions
- What specific SEO responsibilities does the Senior Manager SEO role at Simplilearn entail?
- The Senior Manager SEO at Simplilearn will manage SEO for blogs and the SkillUp platform, oversee ASO, develop international SEO strategies, conduct technical audits, and collaborate with product and engineering teams. The role also involves setting performance targets and analyzing data for continuous improvement.
- What are the key technical SEO skills required for this position at Simplilearn?
- For this Senior Manager SEO role, technical skills include understanding HTML, CSS, and JavaScript basics as they relate to SEO, performing technical audits, recommending and implementing technical SEO strategies, and a solid comprehension of site architectures and search engine ranking factors.
- What tools is a Senior Manager SEO expected to be an expert in at Simplilearn?
- An expert in tools such as Google Search Console, Ahrefs, SEMrush, and Tableau is expected for the Senior Manager SEO position at Simplilearn. Proficiency in these tools is crucial for data analysis and strategy implementation.
- How does Simplilearn approach international SEO, and what is expected of the Senior Manager?
- Simplilearn expects the Senior Manager SEO to develop and manage international SEO strategies. This includes utilizing hreflang tags, understanding subfolder/subdomain structures for regional content, and overseeing content localization to enhance global SEO performance.
- What is the minimum experience required for the Senior Manager SEO role at Simplilearn?
- A minimum of 5 years of experience in SEO is required for the Senior Manager SEO position at Simplilearn. This experience should include managing SEO for both product and content pages.
- How does the Senior Manager SEO contribute to Simplilearn's business goals?
- The Senior Manager SEO contributes by creating strategies and formulating new avenues to drive organic traffic and revenue growth, ensuring these efforts align with the company's overall business objectives. They also play a key role in improving app rankings and non-brand installs.
- What kind of collaboration is expected from the Senior Manager SEO with other teams at Simplilearn?
- The Senior Manager SEO will collaborate closely with web developers, the product team, and the Content Marketing team. This collaboration ensures technical architecture is in place, supports website redesigns and product launches, and drives traffic to content resources.