Product Design Lead

About Simple Life App

Simple Life is the #1 AI-powered health coaching app for adults focused on weight loss and healthier living, without the usual stress or extremes. Our mission is to empower people to feel their best every day, challenging traditional restrictive approaches with a sustainable method grounded in ease, personalization, and real-life support. Simple has achieved over 17 million downloads and more than 300,000 5-star reviews, helping millions successfully and sustainably lose weight. We've been recognized as Best Virtual Coach and one of the Top 100 AI companies, thanks to our dedicated global team driving real impact. With Simple as a partner, users feel cared for and empowered to embrace and maintain new healthy habits. Learn more at simple.life.

About the Product Design Lead Role

Simple is seeking a Product Design Lead to guide our incredibly talented design team. We are looking for more than just a great designer; we need a true leader who can cultivate a high-performing environment, refine existing processes, introduce new methodologies, empower designers for growth, and build a collaborative culture where creativity flourishes. This leader will be instrumental in shaping the conditions for our product's continued growth and strengthening its global leadership in the Weight-Loss & Wellbeing market.

Who We're Looking For

• You have hands-on experience developing and evolving design team practices and processes, understanding what excellence looks like and how to achieve it.
• You possess a proven track record of hiring, developing, and managing the performance of senior product designers.
• You are a natural leader who enjoys building a team, yet you are also willing to engage in individual contributor design work when necessary.
• You prioritize working quickly, iteratively, and collaboratively over immediate perfection.
• You are an effective communicator with strong presentation and collaboration skills across various disciplines.
• You can maintain collaboration effectively while working asynchronously and remotely.
• You embody an ownership mentality – identifying and resolving issues as they arise.

Key Responsibilities

• Shape ways of working: Build, maintain, and scale effective design processes and a healthy team culture to ensure smooth collaboration across squads and the product team.
• Grow the team: Develop designers’ core and adjacent skills, maintaining clear growth frameworks like career ladders and competency maps.
• Build collaboration: Drive cross-team rituals such as brainstorms, hackathons, and workshops to strengthen creativity and culture.
• Champion design: Protect and elevate design culture, ensuring it remains a strategic pillar across the product organization.
• Align processes: Unify and optimize design workflows, ensure transparent delivery, and remove bottlenecks across squads.
• Own the pipeline: Manage the design backlog end-to-end, from prioritization and capacity planning to cross-team alignment.
• Evolve the system: Maintain and advance the design system, ensuring patterns remain relevant, scalable, and consistently adopted.
• Design with AI: Integrate AI deeply into product flows as a core experience, not just an add-on.
• Apply gamification: Utilize gamification mechanics and user psychology to build engaging, behavior-shaping experiences.
• Think deeply: Apply strong critical thinking, user insight, and market awareness to guide product decisions.

What We Expect

• 5+ years of experience working on world-class B2C products.
• Proven experience leading a Design Team of 5+ people, with a track record of growing and empowering talent.
• Strong expertise in building, scaling, and optimizing Product Design processes across squads and cross-functional teams.
• High emotional intelligence, deep empathy, and a genuine passion for developing designers through thoughtful, systematic team leadership.
• Experience with Health & Fitness apps is a plus.
• Proficient in leveraging UX research and data analytics to inform and validate design decisions.
• Strong skills in modern mobile product design, with a focus on AI integration and gamification.
• A data-driven mindset with a passion for rapid experimentation and iterative improvement.

Perks and Benefits

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product.
• A competitive salary package based on your unique expertise, skillset, and impact on the product, plus stock options.
• In-office, remote, and hybrid work opportunities.
• Relocation package (Cyprus) - optional.
• The equipment whatever you need to be happy and productive.
• A premium Simple Life App subscription.
• 21 days annual leave, plus bank holidays (observed where you live).
• Flexible hours focused on results, not desk time.

Key skills/competency

• Product Design
• Design Leadership
• UX/UI Design
• AI Integration
• Gamification
• Design Systems
• Team Management
• User Research
• Data Analytics
• Mobile Product Strategy