Creative Producer

About Simple Life App

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support. Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

We’re looking for a sharp, experienced Creative Producer to join the In-house Creative production team, part of the Marketing team, and collaborate closely with Creative Strategist, AI Squad, and UA managers to own the production pipelines and the delivery of the creative assets for a specific product angle.

You’ll collaborate at the intersection of creativity, performance, and production—coordinating a team of motion and graphic designers to produce compelling, high-performing ad creatives. In this role, you'll collaborate closely with the Paid Social and Paid Search UA Leads, UA managers, and platform partners to bring impactful creative strategies to life. You will report to the Creative Production Operations Lead to input into scaling production processes, aligning creative outputs with performance goals, and ensuring top-notch delivery across Google & Meta placements.

This is a role for someone who thrives in fast-paced, cross-functional environments, combining creative vision with operational rigor—and who understands what makes performance marketing tick, especially in the Wellness space.

What You'll Do

• Shape and execute the creative direction across Meta and Google placements—both static and video.
• Partner with UA, Creative Strategist, AI squad team, as well as the internal design team, to spark strategy discovery, ensure alignment, and drive execution excellence.
• Guide and empower a team of motion and graphic designers to produce a high volume of creative assets.
• Lead the production pipeline from marketing research and brief to delivery, ensuring timelines, feedback loops, and quality standards are maintained.
• Collaborate closely with the UA team to implement testing strategies, interpret results, and iterate based on performance insights.
• Work toward shared KPIs with the UA and Creative Production teams.
• Improve operational efficiency to scale product angle exploration, while maintaining creative quality and strategic alignment.

Challenges You’ll Tackle

• Achieving high ROAS.
• Developing strategy and creatives to run high-speed experiments.
• Driving performance-led creative thinking for wellness-focused user journeys.
• Evolving processes to support rapid iteration and testing loops.
• Navigating rising competition and customer acquisition costs in the age of surging GLP-1 advertising.

What We Look For

• 5+ years in creative production, with strong experience in performance marketing for mobile apps.
• 2+ years leading creative teams, with a track record of scaling output and improving creative performance.
• Solid knowledge of Meta, TikTok, and Google ad platforms and formats.
• Experience leading both video and static asset production for user acquisition (cyclic production with regular sprints).
• Preferably, a background in motion design and the ability to work hands-on to develop and refine design concepts.
• Ability to spot emerging content formats, hooks, and cultural signals before they peak.
• Experience integrating AI tools into daily workflows and production cycles.
• Understanding of creative performance metrics and a data-informed approach to iteration.
• Strong organizational skills and cross-functional communication abilities.
• Would be a plus: Experience executing creative strategy for fitness and wellness products.

Perks & Benefits

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product.
• A competitive payment package based on your unique expertise, skillset, and impact on the product.
• Flexible hours. We focus on your results, not how long you spend at your desk.

Key Skills/Competency

• Creative Production
• Performance Marketing
• User Acquisition (UA)
• Motion Design
• Graphic Design
• Meta Ads
• Google Ads
• TikTok Ads
• AI Tools Integration
• Creative Strategy