Senior Product Manager, Identity & Intelligence Platform

About Signifyd

At Signifyd, we help merchants confidently grow their businesses by building trusted relationships with their customers. Our advanced technology, combined with a team genuinely invested in our clients’ success, creates frictionless shopping experiences, approving more good orders, protecting revenue, and keeping customers happy.

Trusted by thousands of leading merchants across more than 100 countries, we securely process billions of transactions each year. Our people are the heart of everything we do, driving our mission forward with commitment, empathy, and creativity. Join us on our mission to empower fearless commerce by helping online retailers provide superior customer experiences and eliminate fraud. Learn about our company values here!

At Signifyd, we empower businesses to thrive in digital commerce by eliminating fraud and enabling seamless customer experiences. Our mission is to build trust at every step of the customer journey — from account creation and login through checkout and beyond.

A core pillar of this mission is our Identity & Intelligence Platform: the first-party intelligence layer that allows Signifyd to recognize entities, reason about risk, and detect abuse across sessions, devices, and accounts. This platform powers device intelligence, identity risk signals, bot and automation detection, and selective enrichment with external data — all with durability, scale, and cost efficiency in mind.

Role Overview: Senior Product Manager, Identity & Intelligence Platform

We’re looking for a Senior Product Manager, Identity & Intelligence Platform to own and evolve Signifyd’s Identity & Intelligence Platform, including device intelligence, identity risk signals, bot and automation detection, and the strategic use of third-party data sources.

This role is responsible for shaping how Signifyd builds, evaluates, and productizes intelligence signals that underpin multiple fraud and account-level products. You’ll partner closely with Engineering, Data Science, Risk, and GTM teams to turn signals and models into scalable, trusted, and economically durable product capabilities.

This role carries accountability for the economic efficiency of the Identity & Intelligence Platform, ensuring that signal quality, model performance, and platform costs scale sustainably as usage grows. Cost efficiency is an outcome of strong platform decisions, not a separate track.

This is a senior, high-ownership role suited for a PM who thrives in ambiguity, enjoys platform-level thinking, and is motivated by building foundational capabilities that compound over time.

Key Responsibilities

• Own the Identity & Intelligence Platform roadmap, including device intelligence, identity risk signals, session integrity, anomaly detection, and automation or bot classification.
• Define how first-party intelligence signals are collected, normalized, evaluated, and reused across products and workflows.
• Partner with Engineering and Data Science to ensure intelligence signals and models are production-ready, reliable, and aligned with product outcomes.
• Collaborate with Engineering on architectural decisions that balance accuracy, latency, scalability, and cost.
• Own the cost efficiency of identity and intelligence signals, including data enrichment spend, infrastructure usage, and long-term unit economics of decisioning.
• Make explicit tradeoffs between signal lift, latency, scalability, and cost, driving decisions that reduce unnecessary reliance and operational spend.
• Own the strategy for external data enrichment, including when to buy, build, replace, or retire third-party identity and risk signals.
• Extend identity intelligence into bot and automation detection, leveraging existing device, session, and behavioral signals.
• Work with Risk, Customer Success, Sales, and Product Marketing to translate platform capabilities into clear value narratives and deployable solutions.
• Stay current on evolving fraud, bot, and identity attack patterns, and ensure the platform adapts accordingly.
• Operate with autonomy and urgency, making sound product tradeoffs in complex, cross-functional environments.

What You’ll Work On

• Advancing first-party device and identity intelligence to replace or complement third-party solutions.
• Defining how Signifyd detects and classifies automated or non-human behavior using internal signals.
• Evaluating per-decision and per-event cost of intelligence and decisioning, including infrastructure usage, data retention, and enrichment spend.
• Assessing the ROI and marginal lift of identity, device, and enrichment signals to inform build-vs-buy decisions and roadmap priorities.
• Shaping APIs, data contracts, and internal interfaces to enable reuse, scalability, and future productization of intelligence capabilities.
• Partnering with Engineering and Data Science to move intelligence from experimentation into reliable, cost-effective production use.

Required Qualifications

• 6+ years of Product Management experience, with significant ownership of platform, infrastructure-adjacent, or ML-driven products.
• Experience working closely with Data Science and Engineering teams on signal- or model-centric systems.
• Strong ability to translate technical concepts into clear product decisions and business outcomes.
• Comfort operating in ambiguous, fast-moving environments with multiple stakeholders.
• Excellent written and verbal communication skills across technical and non-technical audiences.
• Strong sense of ownership, judgment, and bias toward action.

Nice to Have

• Experience in fraud, trust and safety, identity, or security domains.
• Familiarity with device intelligence, bot detection, session analysis, or risk decisioning systems.
• Experience evaluating or integrating third-party data or enrichment services.
• Background in scaling foundational capabilities used across multiple products.

Benefits and Compensation

Signifyd offers a comprehensive benefits package including Discretionary Time Off, 401K match, stock options, annual performance bonus, paid parental leave, health insurance, and more. Compensation includes a competitive base salary with tiered ranges based on geographic location, plus equity grants and an annual bonus.

Key skills/competency

• Product Management
• Identity & Intelligence Platforms
• Device Intelligence
• Bot Detection
• Fraud Detection
• Data Science Collaboration
• Engineering Partnership
• Scalability & Efficiency
• Risk Management
• API Design