Assistant Manager - Marketing & Communications
Siemens · Bengaluru, Karnataka, India
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- On site
- Full-time
- ₹1,200,000 / year
- Bengaluru, Karnataka, India
Job highlights
- Lead marketing and comms for Siemens GBS in Asia.
- Develop and execute regional marketing strategies.
- Create impactful content for digital platforms.
- Manage customer and internal communications.
- Drive business growth and brand awareness.
About the role
Marketing and Communications Manager - Siemens Global Business Services
Hello eager tech expert! We are looking for a dynamic, strategic, and results-driven Business Partner in Marketing & Communications to lead initiatives for Siemens Global Business Services (GBS) across Singapore, Malaysia, and India. This role will be pivotal in executing aligned marketing and communication strategies, driving engagement with our people, and enhancing customer experience to elevate our presence in these key markets. You will work closely with regional GBS teams to create impactful, targeted content, manage customer and people communications, and support business growth across the region with a special focus on digital solutions. Your work will directly support leadership, sales teams, and local market needs, ensuring a unified and compelling brand message that resonates with diverse audiences.
You’ll break new ground by:
Key Responsibilities
- Customer Communications: Increase visibility of GBS shared services and its digital solutions through targeted communications including social media engagement, events (both digital and in-person), content creation, and targeted advertising campaigns.
- Strategic Planning & Execution: Develop and implement comprehensive marketing and communications strategies across Southeast Asia and India, that align with global goals to drive business growth and awareness of shared services within Siemens.
- Content Creation & Management: Serve as the regional point of contact for content creation, working alongside the GBS communications and CRM team to develop market-relevant materials (case studies, social media posts, videos, presentations, etc.) that reflect the company’s objectives and priorities.
- Digital and Social Media Presence: Oversee the presence of GBS and its thought leaders on digital platforms, including social media, internal communication platforms, and digital channels. Ensure ongoing engagement and a community-driven approach to content and communication. Support the execution of digital marketing campaigns that encourage engagement, enhance GBS visibility, and generate demand through targeted online channels.
- Cross-functional Collaboration: Work closely with product owners and leadership teams to ensure seamless communication and alignment between global strategies and local market execution.
- Brand Governance: Ensure the company's brand is accurately represented across all communication channels and platforms, maintaining consistency while adapting to local market needs.
- Performance Tracking & Reporting: Measure the effectiveness of marketing and communications strategies through clear KPIs and metrics, ensuring continuous improvement and a results-oriented approach. Use analytics and reporting tools to measure campaign effectiveness, track ROI, and refine strategies.
You’re excited to build on your existing expertise, including:
Required Skills & Qualifications
- Education: Undergraduate degree or higher in Marketing, Communications, Business, or a related field. MBA or advanced degree is a plus.
- Language Skills: Fluent in spoken and written English.
- Experience: Minimum of 3-5 years of experience in corporate communication or global marketing. Proven experience in developing and executing digital marketing campaigns, across multiple channels. Expert in creating and curating content, including articles, white papers, social media posts, blogs, and multimedia.
- Digital & Social Media savvy: Deep understanding of digital marketing trends, social media engagement, and the ability to leverage digital tools for maximum impact. Passionate about storytelling through digital and online platforms.
Create a better #TomorrowWithUs!
We value your unique identity and perspective and are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us.
This role is based in Bangalore. But you’ll also get to visit other locations in India and globe, so you’ll need to go where this journey takes you. In return, you’ll get the chance to work with teams impacting entire cities, countries and the shape of things to come. We’re Siemens. A collection of over 379,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit and business need. Bring your curiosity and creativity and help us craft tomorrow.
Find out more about Siemens careers at: www.siemens.com/careers
Key skills/competency
- Marketing Strategy
- Communications Management
- Digital Marketing
- Content Creation
- Social Media Engagement
- Brand Governance
- Performance Tracking
- Cross-functional Collaboration
- Global Marketing
- Corporate Communications
Skills & topics
- Marketing
- Communications
- Digital Marketing
- Content Creation
- Social Media
- Brand Management
- Siemens
- Bangalore
- Global Business Services
- Corporate Communications
- Marketing Strategy
- Campaign Management
- Public Relations
- Business Development
- English
How to get hired
- Tailor your resume: Highlight your 3-5 years of corporate communication and global marketing experience, emphasizing digital campaign execution and content creation.
- Showcase digital expertise: Emphasize your understanding of digital marketing trends, social media engagement, and storytelling abilities in your application.
- Quantify achievements: Use metrics and KPIs to demonstrate the effectiveness of past marketing and communication strategies you've developed and implemented.
- Research Siemens culture: Understand Siemens' commitment to diversity, innovation, and their mission to build the future at www.siemens.com/careers.
- Prepare for behavioral questions: Be ready to discuss cross-functional collaboration and brand governance experience.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the Marketing and Communications Manager at Siemens GBS?
- The Marketing and Communications Manager will lead marketing and communication initiatives for Siemens Global Business Services (GBS) across Singapore, Malaysia, and India. Key responsibilities include developing and executing marketing strategies, creating targeted content, managing customer and people communications, overseeing digital and social media presence, and tracking performance metrics.
- What qualifications are required for this Marketing and Communications Manager role at Siemens?
- A Bachelor's degree in Marketing, Communications, Business, or a related field is required, with an MBA being a plus. Candidates need 3-5 years of experience in corporate communication or global marketing, with proven experience in digital marketing campaigns and content creation. Fluency in English is essential.
- How does Siemens GBS approach digital marketing and social media?
- Siemens GBS actively oversees its presence on digital platforms, including social media and internal communication channels. They emphasize ongoing engagement, a community-driven approach, and the execution of digital marketing campaigns to enhance visibility and generate demand.
- What is the career growth potential for a Marketing and Communications Manager at Siemens?
- This role offers the chance to work with teams impacting entire cities and countries, contributing to shaping the future. Siemens, with its global presence, provides opportunities for professionals to grow and make a significant impact within the company.
- How does Siemens ensure brand consistency across different markets for its Marketing and Communications Manager?
- The role includes Brand Governance responsibilities, ensuring the company's brand is accurately represented across all communication channels and platforms. This involves maintaining consistency while adapting messaging to local market needs in regions like Southeast Asia and India.
- What is the expected travel for the Marketing and Communications Manager based in Bangalore?
- While based in Bangalore, this role involves travel to other locations within India and globally. The position requires flexibility to travel where the professional journey takes you.