Digital Marketing & Social Media Analyst Apprentice

About Siemens Digital Industries Software

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation— helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.

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Strategic Student Program (SSP)

The Strategic Student Program is our formal apprenticeship program globally. You will be mentored by guides and gain invaluable professional experience. At Siemens, SSP apprentices get access to an international student network and community, career development opportunities with professional growth pathways, comprehensive practical training throughout the program, access to the Siemens Learning Hub and other training materials, and the opportunity to collaborate on exciting projects within a global, diverse team.

Position Overview: Digital Marketing & Social Media Analyst Apprentice

As a Digital Marketing & Social Media Analyst Apprentice, you will support the Marketing Communication team by contributing to social media management and coordinating digital marketing initiatives.

This apprenticeship offers the opportunity to develop expertise in digital communication, content coordination, project management, and structured stakeholder communication, while contributing to the visibility and consistency of marketing initiatives.

We are looking for someone highly organized, proactive, and diligent who can take guidance, apply best practices, and take ownership of projects.

Responsibilities

• Proactively handle and monitor the day-to-day social media presence (LinkedIn, Amplify).
• Draft and schedule social media posts, adapting tone, style, and messaging to the target audience.
• Monitor performance reports (Power BI scorecards, Sprinklr dashboards).
• Communicate insights and updates to stakeholders through structured PowerPoint presentations.
• Collaborate within the Marketing team to identify relevant KPIs for each project and support their translation into clear performance indicators (participating in brainstorming sessions and workshops).
• Leverage strong written communication skills across internal and external marketing materials.
• Depending on your skills development and the team’s priorities, your missions may evolve throughout your apprenticeship.

Required Knowledge/Skills, Education, and Experience

• Enrolled in a college or university in France pursuing a bachelor’s degree or master’s degree or equivalent in marketing, communication, business management, or information systems or related fields.
• Excellent written and verbal English communication skills, with the ability to draft clear, engaging, and audience-appropriate social media content.
• Proactive, highly organized, and diligent, with the ability to handle projects from initiation to completion, tracking tasks, deadlines, and follow-ups to ensure timely execution.
• Demonstrates rigor and organization in reporting, campaign follow-up, and data management.
• Ability to gather, analyze, and interpret marketing data to inform content and campaigns.
• Experience with SharePoint and Microsoft 365 applications.
• You are open-minded, and your relational skills allow you to collaborate efficiently in an international environment.

Preferred Qualifications

• Familiarity with analytical tools (Microsoft Power BI, Tableau, Excel) and basic performance metrics is a plus.
• Experience using social media management platforms such as Sprinklr to schedule, monitor, and optimize content.

Why Siemens Digital Industries Software?

Working at Siemens Software means flexibility - choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you would expect from a world leader in industrial software. A collection of over 377,000 minds building the future, one day at a time, in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday

Key skills/competency

• Social Media Management
• Digital Marketing
• Content Creation
• Project Management
• Data Analysis
• Communication Skills
• Power BI
• Sprinklr
• SharePoint
• Microsoft 365