Content Creator

Who We Are

Sid Lee is a multidisciplinary creative collective striving to make a difference and celebrate culture with bold ideas. Its 700 professionals work as one team from offices in Montreal, Toronto, New York, Paris, London, Los Angeles and Seattle. Their mission is to create what matters through brand building, brand expression and brand experience. Its creative community also includes Yard, Digital Kitchen, BIMM and Haigo.

Alongside progressive clients, Sid Lee draws on its rich collection of disciplines, from design to data and experiential communication and technology to advertising and architecture, empowering its clients to outperform their competitors, earn the trust of their customers and increase their influence on culture.

Sid Lee is a member of kyu, a collective of top-tier global creative companies established by Hakuhodo DY Holdings. Sid Lee also imagined C2 Montréal, one of the largest creative-business conferences in the world.

Role

At Sid Lee, Content Creators bring an eclectic creative mix to everything we make. As unconventional makers and sharp storytellers, our creators move fluidly across formats and platforms. Working under a Creative Director, you’ll focus on a major brand in the DIY and home improvement retail space, collaborating closely with our multidisciplinary team to shape work that resonates.

You’ll concept and craft content for social and digital channels, including animated visuals, short form videos, designed imagery, and more, while keeping a pulse on culture and platform trends. You know how to adapt assets to specs and best practices, but you also think beyond the feed, developing ideas that can live larger than a single post.

Responsibilities

• Take part in developing ideas and expressing them in a creative way through different social media formats (TikToks, stories, reels, videos, carousel, image posts and any other engagement or conversion format types).
• Keep up with news, trends and hot topics to make content ideas more contextual.
• Produce and execute high-quality content, collaborating with other members of the team when needed.
• Ensure that the brand’s voice is being expressed on social media by adhering to brand guidelines.
• Develop content ideas for social platforms that are integrated as part of 360 campaigns.

Requirements

• Degree in communications, journalism or other related fields.
• 2+ years of experience in a similar role, in an agency or in media, which includes the creation of user engagement content for social media.
• Strong knowledge of social media and technical proficiency with these platforms.
• Very current with new visual trends of all kinds (advertising, trailers, teasers, design, etc.).
• Production generalist with proficiency in post-production – editing and remixing assets will be a key part of this role.
• Photography and videography skills are an asset.
• Strong knowledge of the Adobe suite and/or in-platform editing tools.
• Fluency in spoken and written French is required. Fluency in English, both spoken and written, to work with national and international clients and colleagues (50% of the time) is also required.

Key skills/competency

• Content Creation
• Social Media Marketing
• Video Editing
• Graphic Design
• Post-Production
• Brand Storytelling
• Trend Analysis
• Adobe Creative Suite
• Digital Campaigns
• Cross-Platform Content