Paid Search Specialist

Paid Search Specialist at Shutterfly

At Spoonflower (part of the Shutterfly family of brands) our mission is to empower your vision by helping you discover the perfect design for you and your print on wallpaper, fabric, or home decor. Spoonflower connects independent artists worldwide who create designs with consumers, makers, and interior designers looking for unique designs and products that are right for their projects.

The Paid Search Specialist supports the execution and optimization of paid search campaigns across Google, Bing, and Google Merchant Center in a fast-paced environment for Spoonflower, a notable brand in the eCommerce space. Responsibilities include managing campaign setup, coordinating testing with partners, analyzing performance data, and providing actionable insights. The position also involves monitoring competitors, troubleshooting technical issues, and staying current on industry trends. Candidates should have 3–5 years of SEM experience with large websites, strong analytical and communication skills, attention to detail, adaptability, and a proactive mindset with a desire to grow in digital marketing.

Key Responsibilities

• Drive Search Program Execution: Support the setup and day-to-day execution of paid search campaigns across Google, Bing, and Google Merchant Center. Keep action items, timelines, and deliverables organized to ensure smooth campaign performance.
• Support Testing & Optimization: Collaborate with Creative and Media partners to coordinate testing calendars, product feeds, and ad assets. Track performance of ad copy, feeds, and landing pages, using data to provide insights and guide future optimizations.
• Deliver Insightful Reporting: Collect, organize, and analyze data across SEM platforms. Summarize findings into clear, actionable insights using Adobe Analytics and Looker Studio, highlighting opportunities or performance shifts for the team.
• Monitor Competition & Industry Trends: Keep an eye on competitor strategies, industry insights and ad activity. Stay up to date with search engine algorithm changes, platform updates, and industry news, surfacing opportunities to stay ahead and adapt strategies proactively.
• Tracking and Tech: Assist in troubleshooting feed errors, disapproved ads, or data inconsistencies. Use structured problem-solving and collaboration to help resolve issues quickly.
• Industry thought leadership: Enrich expertise by learning from teammates, exploring new tools, and staying current on search and e-commerce trends. Take initiative to build skills across SEM, and analytics while contributing to the team's success.

Qualifications

• 3–5 years of experience in paid search execution; e-commerce experience is a plus
• Familiarity with Google Ads, Microsoft Ads (Bing), Google Merchant Center, Adobe Analytics, and Looker Studio
• High attention to detail and commitment to accuracy
• Analytical curiosity: you use data to understand patterns and performance outcomes
• A proactive, self-starter mindset paired with strong collaboration skills
• Adaptability: you thrive in fast-moving environments and adjust with ease
• Excellent written and verbal communication skills
• A desire to keep growing in digital media, search marketing, and performance strategy
• A willingness to learn, share, and support your teammates

Key skills/competency

• Paid Search
• SEM
• Google Ads
• Bing Ads
• Google Merchant Center
• Adobe Analytics
• Looker Studio
• Campaign Management
• Data Analysis
• eCommerce Strategy
• Digital Marketing