Paid Search and Shopping Specialist

About Shutterfly

At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in self-expression. Our family of brands helps customers create products and capture moments that reflect who they uniquely are.

The Opportunity: Paid Search and Shopping Specialist

The Paid Search and Shopping Specialist is a key member of the Performance Marketing Team, reporting to the Sr. Manager of Paid Search and Shopping. This role is responsible for developing and implementing a comprehensive Paid Search strategy to enhance the visibility and overall performance for Shutterfly across various platforms to drive key actions and achieve business objectives. The ideal candidate will have a proven track record of creating and managing successful paid search campaigns, and a deep understanding of industry trends.

What You Will Do

• Drive continuous campaign improvements through rigorous KPI analysis and optimization techniques to boost customer acquisition, engagement, and retention within paid search.
• Create, launch, test, and optimize Paid Search, P-Max, and Shopping campaigns on Google, Bing, to maximize reach and ROI.
• Manage and optimize App Install campaigns in Google (UAC) and Apple (ASA).
• Adherence to executional excellence is a must; ensure all campaigns follow platform and Shutterfly’s SEM team guidelines while maintaining high standards for quality and performance.
• Conduct keyword research, ad copywriting, bid management, and campaign optimization.
• Manage and allocate budgets effectively across various paid search channels based on campaign KPIs.
• Collaborate with internal teams, including Integrated Marketing, Partners, Creative, and SEO to ensure cohesive and integrated marketing strategies.
• Design and implement tests based on best practices, analyze data, and deliver actionable results.
• Provide strategic recommendations and discussions for brands, considering industry trends, competitive landscape, and emerging technologies.
• Lead daily campaign operations, working closely with other team members to ensure daily checks, pacing, and priority projects are executed.
• Monitor and analyze core metrics, offering insights and actionable recommendations on a weekly, monthly, and quarterly basis.
• Focus on customer obsession, ensuring campaigns are designed to meet customer needs and drive engagement.
• Own and lead the Display channel end-to-end, including strategy development, campaign setup, optimization, and performance analysis to ensure Display contributes meaningfully to acquisition, efficiency, and overall growth.

The Skills You’ll Bring

• BA/BS or equivalent experience.
• 5+ years of full-time, professional experience with Paid Search, Shopping, or other PPC campaigns on Google and Bing.
• Strong analytical and reporting skills, with proficiency in Adobe Analytics and PBI (Power BI).
• In-depth knowledge of paid search platforms, including Google Ads, Microsoft Ads, and SA360.
• Experience with keyword research, ad copywriting, and landing page optimization.
• Ability to manage budgets effectively and demonstrate positive results.
• Excellent communication and collaboration skills.
• Ability to work effectively and collaboratively in a team-based environment.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
• Self-driven mindset with the ability to work independently.
• Experience making data-driven decisions to achieve team goals.
• Strong attention to detail and adaptability to changing priorities.
• Expertise in YouTube, Display, and App Install campaigns.
• Google Ads certification and Proficiency in Adobe Analytics.
• Experience with digital marketing tools (e.g., Adobe Analytics, PBI, Search Console).

Key skills/competency

• Paid Search
• Google Ads
• Bing Ads
• Shopping Campaigns
• P-Max Campaigns
• App Install Campaigns
• SA360
• Adobe Analytics
• Power BI
• Keyword Research