Social Lead, Developer

About The Role

Shopify’s Social Media team, part of our broader Brand & Audience Expansion team, executes clear communications and engaging experiences, while blazing the trail for an innovative user experience for our merchants, developers, and followers across social channels and digital platforms.

As a Social Lead, Developer on the Social Media Team, you’ll bring developer audience and technical subject matter expertise to a highly collaborative and creative group of marketers. You’ll engage external developers who build Shopify apps, themes and custom storefronts, and act as the primary point of contact for Product teams on milestone moments like Editions and Editions.dev. You’ll create content that brings product launches and demos, and technical conversations to life across a variety of platforms and channels.

You’ll own and drive campaigns and content in support of Shopify’s developer community, end-to-end, while engaging in timely conversations with the developer audience on social media. Authenticity is key for social, so you must be technically literate, ensuring you can genuinely engage with our developer community (more in qualifications below). You’ll need to work independently, while bringing along the right collaborators and stakeholders. The potential to thrive in an ambiguous, hyper-growth environment should excite you. This is a senior individual contributor role.

Responsibilities

• Own original content & real-time social communications with the developer audience on @ShopifyDevs X, including copywriting and basic video editing
• Design and own content calendars in support of developer-focused initiatives with the ability to translate complex technical concepts into engaging, digestible social content for a developer audience
• Develop and pitch evergreen content series and community engagement programming including X Spaces, livestreams, AMAs with Product teams, etc.
• Be the voice, and occasionally on-camera talent, for developers when collaborating with Product, Marketing & Brand teams, bringing Social expertise to product launches
• Take an experimental approach to channels and strategies, mapping content and initiatives to the right medium and call-to-action
• Own regular reporting cadence, including monthly recaps and campaign wrap reports
• Develop briefs with data-driven recommendations, aligned to Developer Brand and Social objectives, while adhering to platform & community best practices

Qualifications

• Relevant experience in Social, Developer Marketing, or DevRel for tech brands
• You are technically literate. You've been hands on with technologies, including but not limited to: HTML, Liquid Javascript, Remix, SQL, Python, R, Git, web APIs and webhooks
• Ability to synthesize products and technical roadmaps into tactics and campaigns for social
• Demonstrated experience with integrated, cross-functional Product/Dev campaigns
• Naturally curious, demonstrated by a history of picking up and learning complex skills outside of industry or expertise and applying them to your work
• Ability to collect and use data to measure social and marketing programming, and synthesize this information for non-Social audiences including Product stakeholders
• Experience working with content creators, and video & social producers
• Demonstrated passion for memes, social platforms, innovative digital experiences

Bonus Experience

In your application cover letter please provide the following:

• App or website you've built
• Channel you've published to (e.g. social media account, dev docs, blog)
• Funniest meme you've made that would resonate with an audience of developers

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather accurate than endure) change
• Bring critical thought and opinion
• Put AI agents and tools to work on the tasks they're built for, and focus on the work only humans can do
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Key skills/competency

• Social Media Strategy
• Developer Relations
• Content Creation
• Technical Communication
• Campaign Management
• Video Editing
• Data Analysis
• Community Engagement
• HTML/JavaScript
• Web APIs