Senior Marketing Lead, Growth Marketing

About the Role

We are seeking a highly experienced, strategically minded Senior Lead for our Paid Social program. You will own global experimentation, performance acceleration, and innovation across a range of channels including Meta, TikTok, Pinterest, Reddit, to name a few. This role will be responsible for managing existing, scaled programs towards performance guardrails as well as designing and executing high-velocity testing pipelines with optimal creative, audiences, data, and landing pages. You will drive measurable business impact, and build worldwide playbooks working with cross-functional partners.

Why Join Us

You’ll be part of a collaborative Growth team that values creativity, experimentation, and impact. With access to significant budgets, a strong data-driven culture, and exposure to cross-functional experts, you’ll have the opportunity to accelerate your performance media craft, while directly contributing to scaling our business.

Key Responsibilities

• You will be responsible for managing and executing the day-to-day operations of our digital advertising customer acquisition program including launching, testing and optimizing paid social campaigns.
• You will be responsible for driving new, high-value merchants to the Shopify platform within our efficiency targets globally.
• You will be responsible to develop a deep understanding of marketing trends and opportunities across our priority regions in NA, EMEA & APAC to feed program strategy.
• You will work closely with our Creative Strategy team to develop effective full funnel Marketing programs that have a positive impact on our brand.
• You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program.
• You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.
• You will be responsible for actively communicating the progress and financial health of the program across the organization.

Qualifications

• A successful track record in managing direct response campaigns within marketing media platforms including but not limited to social, video and programmatic display campaigns.
• Experience building full funnel programs that meet efficiency targets including measurement, creative and tactic level strategy for all parts of the funnel.
• Ability to analyze raw data and develop actionable insights related to marketing activity.
• Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
• Data visualization skills and the ability to translate complex data concepts into actionable insights.
• Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics.
• Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them.
• Strong stakeholder management & communication skills required.
• Ability to thrive in a fast-paced environment and can navigate through ambiguity and work with minimal guidance.

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone.
• Excel by seeking professional and personal hypergrowth.
• Keep up with an unrelenting pace (the week, not the quarter).
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change.
• Bring critical thought and opinion.
• Put AI agents and tools to work on the tasks they're built for, and focus on the work only humans can do.
• Embrace differences and disagreement to get shit done and move forward.
• Work digital-first for your daily work.

Key skills/competency

• Paid Social Marketing
• Growth Marketing
• Performance Marketing
• Experimentation & Testing
• Data Analysis
• Meta Ads
• TikTok Ads
• SQL
• Stakeholder Management
• Full-Funnel Strategy