Marketing Strategy Associate

About The Team

Shopee Choice is one of Shopee’s fastest-growing programs. It offers a curated selection of products with great value, fast delivery and excellent service. The program enhances user satisfaction and strengthens Shopee’s ecosystem.

Job Description

Lead & Optimize Marketing Strategy: Own end-to-end marketing strategy and execution across paid ads, CPAS, Meta ads, livestream, short-form video, and affiliates. Analyze campaign performance, traffic patterns, and conversion trends to optimize ROI, run A/B tests and refine targeting, messaging, and content formats.

Own Campaign Tracking: Build and manage dashboards to monitor performance metrics such as ROAS, CTR, conversion rate, engagement rate, and cost per view. Enable timely decisions, performance improvements, and smarter budget allocation.

Drive Cross-Functional Marketing Initiatives: Collaborate with Paid Ads, Operations, Sourcing, and Regional teams to launch and scale high-impact marketing campaigns with measurable outcomes.

Report & Influence: Present actionable insights and recommendations that shape campaign direction, channel mix, and overarching strategy.

Requirements

Bachelor's degree in Marketing, Business, Data Analytics, or related field. 2+ years experience in digital marketing, growth strategy, performance marketing, or e-commerce marketing. Proficiency in Excel/Google Sheets capable of building performance trackers, forecasts, and ROI models. Familiarity with performance marketing channels and tools (Shopee Paid Ads, Meta Ads Manager, CPAS, Google Ads, CRM, affiliate platforms). Ability to derive strategic recommendations from data and optimize marketing channels. Strong communication and collaboration skills, and a proactive, analytical, results-oriented mindset.

Key skills/competency

• Digital Marketing
• Data Analytics
• Performance Marketing
• Campaign Management
• Dashboarding
• ROI Optimization
• Cross-functional Collaboration
• A/B Testing
• Strategic Planning
• Communication